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I'm sorry, I caught a cold, today to the first.

Have a cup of coffee to have a rest first .


 Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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A complete SEO plan should include what kind of content

As a SEOER should have formulated a complete set of SEO plan ability, if is a friend of operating a large site, might be in the program will have a profound understanding and knowledge.SEO is a core idea to fill in the whole process of SEO (analysis, policy, personnel allocation) and so on are included.

Is often a good SEO solutions, we are need to spend a certain amount of time and effort to plan, to go through a lot of data collection and analysis, to get accurate information.So to introduce simple: complete SEO package should include what kind of content

A good location, and keywords

Keyword choice is mainly divided into the target keywords and long tail keywords, keyword choice we will entirely with the user is given priority to, whatever we are doing SEO or PPC promotion, all need to know what the user in the search, if you don't know what the user is to use keywords in the search, so you can't handle well the layout of the key words and will these keywords is displayed on the front of the search results.Keyword analysis is the most important step before SEO work, if you didn't do it before the comprehensive keyword analysis, it will not really know what the user in the search, of course, we do an industry website is certainly know part of the right keywords, but also don't know how to not go analysis is likely to have lost a lot of opportunities.

Second, the analysis of competitors

Competitor analysis mainly includes the following aspects:

The basic data: website age, the number, the collection rate, snapshot freshness.
Station optimization: the design of the TITLE, description, emphasizes text, writing section titles (H1, H2), URL processing, link depth, the use of the Nofollow, catalog page and content page optimization.
External data: the quantity and quality outside the chain, total station outside the chain, home page outside the chain, brand awareness.

We will through the aspects of content to establish the data model, record every detail, written into the scheme.

Third, site situation

About your website present situation analysis and diagnosis, and the above mentioned competitor analysis is the same, using the same method to find the problems on your own website and recorded in detail.

Four, the goal of SEO

Regardless of do anything, we need to set a goal, SEO also is same, we need to do before you determine a goal, this goal can be a long-term, strategic, also can be in the short term, but both short and long term, our goal must be under the premise of can be achieved, don't set a cannot accomplish.Then the target decomposition to a specific monthly, weekly, daily goals.

Five, the website traffic forecast

For site to achieve traffic forecast, but it can also cross into the target to determine, but I always feel separately to write more clearly.Main keywords to achieve predicted by the keyword search index, the row of position and current location click rate to calculate.Of course, these data is only a rough estimation, but also by some external factors, such as vertical search content, PPC marketing results, peak season and off-season, and so on some factors.

six,Analysis of  target user groups

Mainly determine the site's target audience, of course, have to do is belong to which category, the different nature of the site required for the target user is different, such as some sites just to flow, and then used to sell advertising, so his web site that is diverse, the user community is also very diverse, no matter what people just come in site;For enterprises, the target users of a website is the target customer, hoping to turn every visiting the user as a client;And e-commerce sites, for example, its purpose is to sell goods online, so his target is to have the desire to buy, and be able to order online.Of course there are many other ways to determine the target user, later have the opportunity to I'll use special article to explain in detail. 

Seven, risk and cost

Whether do what project, is need to cost, and also has certain risk, SEO also is such.SEO mainly includes direct cost, time cost and the cost of manpower cost these three points;Then the risk is divided into three, such as cost overruns, time delay, search algorithm.


Eight, SEO strategy execution

Could you care about most is the step, but I want to tell you that whether this step or steps in front of, is very important, all need to do.SEO execution including site optimization, such as the design of the layout, the TITLE and META keywords, links, architecture and so on;And then the content and copy editor, to optimize the user experience;Followed by the construction of external links.

Nine, preliminary forecast effect

For an SEO project, since we through a series of data analysis, of course you are in this SEO plan, to carry out a effect forecast, how long does it take to see the effect, after preliminary implementation effect, we're going to get some kind of data.

Ten, data monitoring and statistical analysis

In addition to prepare the above a few SEO work, there is a important step, that is the monitoring results and statistical data analysis.Effect of monitoring can let us understand clearly to SEO work return on investment, this time what are in need of improvement, etc.Statistical data analysis, including flow statistics system and server logs, through the analysis of these data, also can learn the whole SEO plan benefits, which included what keywords customer conversion rate, conversion rate is high, the new keyword selection and so on.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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Do SEO also should use reverse thinking

Believe everybody to reverse thinking is not all strange word!!!!Reverse thinking also called questioning mind, it is the common seems to have as a thing or idea, in turn, think of a way of thinking.Dare to "think of the opposite", to the opposite direction, the mind from the problems of opposite to explore in depth, establish new ideas, and create a new image.When everyone is working towards a fixed direction of thinking, and you are alone in the opposite direction to think, this way of thinking is called reverse thinking.People are used to along the positive direction of the development of things to think about problems and seek solutions.In fact, for some problems, some special problems, especially from conclusion pushed back, reverse thinking, from solving back to the known conditions, the past think may make things simple.

Since you know what is the reverse thinking, to talk about that today why do SEO also should use reverse thinking.

Normally SEO operation process, it is to make the website home page to achieve the effect of keywords ranking, and then use the home page of the website columns page, and the inside pages to the weight.Highest weight of a web site home page, this we have to admit that, whereas the weight of the site will not be a good distribution.If common sense, in a web site overall weight did not get promoted, impossible to get an ideal of rankings, including website home page with columns, content pages.

If we are using reverse thinking to do SEO, we are operating in reverse.First let the website pages can reach the conditions of rank, usually we content page, is the layout of the long tail keywords, competition is relatively small, but had to admit that is the long tail keywords targeted stronger, although the search volume is not large, if can realize conversion rate is very considerable.Inside pages achieved rank conditions, basic home page ranking principle is the same, besides itself content we will have an advantage, but also appropriate to the inside pages we also import some outside the chain, can be a url can also be inside pages long tail keyword anchor text links.We have a lot to do long tail keywords ranking, can also be appropriate to the site of the columns page layout of the key words, the import part of the outer chain, then through the inside pages of support chain, basic can achieve rankings.

Why this way to operate, to talk about the feasibility:

1, search engines for new sites have a assessment period, if we get a lot to do outside the chain is easy to cause SEO fraud, if we imported into the web site of the inside pages outside the chain, greatly reduces the homepage is K (or right).

2, the inside pages often keyword competition is better, if we do home page SEO operating mode, realize the ranking is not a problem, and traffic is accurate, may solve the problem of the new stations without conversion.

3, website, if the inside pages, column page overall weight improved at the same time, so the home page to target keywords ranking is easier to do?

Mentioned here is that SEO thinking, of course, specific how to operate, this had to go to a conception, recently so I'm going to have to test operation, and hope to get meaning, and then the operation experience to share with you friends.

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How to do the website structure optimization

I saw a lot of friends established sites, will be blind to do SEO, for just the pursuit of increasing traffic, improve site keywords in the search engine rankings.But a lot of friends is just a little knowledge on SEO, even just look at some simple information began operating their own websites.So it is easy to make web site optimization.This website optimization excessive is easy to cause the search engine to different degrees of punishment (site is down right or K).Despite this SEO failure probability is very small, can cause the search engine directly kill website, delete the data of what, in general is characterized by power, lower keywords ranking, etc., but more or less impact on the confidence of the novice to learn SEO friends.The failure of the white hat SEO operation is generally also can remedy.The reason for this is usually caused by the following:

A, many people know that the study of SEO URL in two ways, search engine gives higher weights.

For example: www.xxx.com/xxx.html www.xxx.com/xxx/ 2. 1. we often see in some of the web site or a site in file storage format is essentially one of the two urls.Many webmasters watch thought it would be better to improve the site in the search engine rankings.Also, because the idea, let most of the web site administrator to make is this mistake.Website file storage structure into a format, to improve overall ranking should say she is a very small effect.To improve site rankings, by a high quality website, rather than the website structure optimization can be affected.Unified site structure, to the search engine is an obvious sense for SEO.If in this case, the web site there are other internal optimization problem of excessive, can easily attract the search engine's punishment.Because the search engine optimization (seo) a website optimization excessive punishment, not just by an excessive optimization.Website file storage structure for SEO, it is quite important.But in order to improve the website of Google ranking, we need to do is not only the total station to save all the files in a unified style, I this person doesn't seem that this is desirable.We should build a balanced site structure, but I did not need too deep, directory generally 2-3 level.Structure of a sentence to summarize is for website, avoid site SEO too obvious, balanced site structure should be built.In addition also need to pay attention to is the standardization of the URL.

2, each site is commonly use some CMS application to system as a web site, if in the CMS template to write a complex and long a string of keywords, and all may be the article page title is a big pile of keyword lists.Every webmaster friends knows the title is very important, just learn SEO a lot of friends, so on the page title to write a long and boring a string keywords, in an attempt to make a website ranking keywords can get.1, 2 pages appear problem, not the cause of excessive optimization problem.If all of the following article page, write a lot of unrelated keywords, it is easy to cause excessive optimization problem.

Three optimization, internal link of good, can let the search engines faster collected within our website new page, and through the internal links of optimizing deployment site structure can also make PR better transfer between pages.Internal links can also is the key of the search engine optimization (seo)!Generally appear in the case of internal links to optimize excessive is article page keyword links grossly excessive.CMS application online, there are key link function.For example, you can add add a keyword to: SEO, the URL is: http://www.XXXXXX.com/.If you add an article on its website about SEO, all SEO articles within this three letters will be converted into links.In this way, it is very easy to cause the problem of excessive.The best way is only to articles in the first website optimization keywords convert links, and the other is not to do Richard.

The website structure optimization is also one of SEO do good or bad performance, many SEOER analysis websites will refer to this factor.

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Static, dynamic, pseudo static URL structure which is more conducive to SEO

Static, dynamic, pseudo static URL structure which is more conducive to SEO -- from Your Logo

If you have to know about SEO's friends should be more clear, common URL form are static, dynamic and pseudo static.If it is strict classification, a kind of pseudo static and dynamic, just form of static URL structure.

Basic we system of SEO on a web site for operation, to analyze the URL of a web site, if the URL inside with more complex dynamic form of symbolic parameter, generally we are pseudo static.To do this, is in order to improve the collection of web sites, because before has always had such a statement, the analysis of the search engine for web site identification ability is limited, if the parameter is too complicated is difficult to crawl.The handling of the URL, that is, SEO very necessary step operation.Recommended reading: how to design from the Angle of SEO, website URL?

First of all, let's look at the static, dynamic, what are the strengths and weaknesses of the pseudo static these three URL structure.

1, the static page

Advantages: compared with the other two pages, fastest.Not only is the fastest loading, but do not need to extract data from a database, fast at the same time, also won't have pressure on the server.


Disadvantages: because the data is stored in HTML, and therefore cause the file is very big.And the most serious problem is that all changes to the source code must be changed, but not to change a place, all static page is automatically changed.If there is more data is a large site, it will take up a lot of server space, each time adding content will survive the new HTML page.If it is not professional maintenance more troublesome.

SEO: static pages for search engines is very friendly, friendly, as for why there may be many personal adsense is not clear, we directly inside the advantages, will be able to find the thing like search engines, search engine's favorite is fast, site speed, show that your web server is very good, although the speed of ascension is very weak, perhaps only a few seconds, Howe or less speed, but may be this is a little bit of time, let the search engine is more like you.

2, dynamic pages

Advantages: space usage is very small, generally tens of thousands of data sites that use dynamic page, perhaps only a few M file size, while using less static page 10 M, more than dozens of M.Because the data is from database calls, so if you want to change some values, change the database directly, so all of the dynamic pages, are automatically updated.This benefits compared with the static page is much bigger.

Weakness: the user access speed is slow, why will slower access dynamic pages.This problem we must speak of from the access mechanism of dynamic pages, actually we server with an explanation of the engine, when the user access, this explanation engine will translate dynamic pages for a static page, so you can see in the browser source code.The source is explain the source engine after translation.Except slower access to the dynamic page data from a database called inside, if visitors are very much, the pressure of the database will be very big, but now dynamic program is used for caching technology.But overall, dynamic pages for server pressure is bigger.At the same time dynamic pages of website to server generally high to compare a few taller, the more people who visit at the same time also can cause the server, the greater the pressure.

SEO: a lot of personal web and enterprise web is very look down on dynamic pages, search engine will not included dynamic page web site, it is very wrong, maybe others dynamic page website static pages included more than you.Premise condition is, of course, a dynamic URL is best not to bring too much complex parameters, such as symbols, etc.Search engine for dynamic pages included way is the same, no discrimination, and the difference between the largest place, is actually above the speed difference, this difference is very weak, I also talked about just now, and most large websites are to use static page, this is because a less stressful to the server.

 3, pseudo static

Advantages: everyone knows that a static page is of great benefit in the face of SEO, and static pages in the face of the server load is small, but the shortcoming of static pages cannot be updated at any time.For the advantages of pseudo static, this is not good, pseudo phase than in terms of dynamic web pages, and did not mention above speed improvement, in comparison, because it is a static page that is "false", is actually a dynamic page, also need to be translated to a static page.Biggest advantage is to make your own web search engine as a static page to deal with.

Disadvantages: from the name above will be able to see out faults, "pseudo static" is actually "static" false, search engines will put him as a static page, it is only through experience through logic to analyze, does not necessarily accurate.May search engine directly to he considered a dynamic page, we do so much effort, in fact what also did not return.

SEO: the advantage is that the dynamic pages, such as www.hongtaoseo.com/?* 123. Asp or www.hongtaoseo.com /?Converting * 123. PHP, www.hongtaoseo.com/123.html, but on the surface of such a transformation, for search engines are not good, who also dare not speak it.But we are not sure, don't think he does not exist.Pseudo static effect on SEO is the same as the true static, accessed will lead to increase the load on the server, but it can real-time dynamic update really party.As long as the problem of load control is reasonable, using pseudo static outweigh is static, so in many BBS program, CMS content management is using the technology of pseudo static.

Let us easy to summarize:
1, using pure static, and pseudo static no essential difference between for SEO
2, use pure static performance is likely to lead to the hard disk damage and will affect the BBS
3, using pseudo static will occupy a certain amount of CPU share, extensive use of will cause the CPU overload
4, most important, we want to static for SEO
5, static web site development costs are high, for small and medium-sized enterprises consider the cost.

So:

1, using pure static method can directly ruled out, because no matter how to generate, the hard disk is very hurt.
2, since the pure pseudo static effect, we can choose the pseudo static.In
3, but pseudo static heavy use of CPU overload.
4, so we just don't use a lot of.
5, since static just to SEO, we only need the pseudo static to SEO went, don't need to users.
6, so we just used in the special offer SEO climb Archiver pseudo static.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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Website URL which forms the weight will be higher (Personal view For reference only)

Is no stranger to site weight!

Here, of course, the importance of the weight and not on the whole site URL, SEO also is the weight of these urls get good rankings by keyword in the search engine.

Stand a URL has long have short, simple complex, some regular, some irregular, so these directories, such as the secondary domain name they are how to distribute?What kind of website URL which forms the weight will be higher?Come here, and we simply discuss the together:

1, with the WWW subdomain weighted the highest

Such as: www.hongtaoseo.com is higher than bbs.hongtaoseo.com weight, with the WWW subdomain is most conforms to the user's search habits, so the weight basic equivalent to the main domain name.

2, the secondary domain name weights relatively higher ranking than directory

Such as: bbs.hongtaoseo.com and www.hongtaoseo.com/bbs, if the same to do SEO, in the same way, the secondary domain URL relative to SEO to have certain advantages, that is to say the weight of the secondary domain name will be relatively higher.

3, directory is higher than a static page weight

Such as: www.hongtaoseo.com/experience/ is higher than www.hongtaoseo.com/experience/1564.html weight, if we layout key words, try not to take some big competition keywords in the content page layout, because the content page weight co., LTD.

4, static URL is higher than weights dynamic urls

Such as: www.hongtaoseo.com/index.html than www.hongtaoseo.com/index.php?% 123 high weight.

5, directories, the deeper the greater the impact on rankings

Such as: www.hongtaoseo.com/experience/ is higher than www.hongtaoseo.com/seo/experience/ weight, that is why we recommend why URL structure as far as possible don't be too deep.

The above are some learning experience, hope to have some help to you.Often when we in the design or refactoring website, URL processing is also quite important step, of course also can decide our late SEO effect.

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The relevance of SEO often said is to point to?

If everyone is in the place such as SEO blog, SEO BBS to see SEO related articles, both in the article I will occasionally see XXX correlation.The relevance of SEO often said is to point to?

If you want to do SEO, of course, inseparable from the web site correlation optimization.Correlation of SEO, is refers to when a user searches for a keyword, the search engine will first from a large number of sites in the database search and search terms to display the most relevant web site.As for a correlation between the higher, the website to the top.Search engines determine the correlation of website and the search term, will be based on a variety of factors, and then gives a comprehensive score.

The following to analyze the correlation between main reflected in which aspects:


1, title, description, keywords tag

In a web page, the more depend on the content of the more important.And came to a web site search engine, what is in the first reads the title tag information, etc.And the label is also such as the title of a web page content summary, so this is the most important place in the search engines to determine correlation.The Title is the most important of all the factors, which affect the SEO ranking one.In the title of the web is generally distributed into 3-5 core keywords, if necessary through the long tail keywords to repeat it again.Web site is semantic coherence of the title of the best short sentences or phrases, must not be repeated stack keywords, this is very bad for the user experience, but also for search engines to suspected SEO cheating.Semantic coherence of a paragraph should be in the Description, is composed of a few sentences, his content should be a summary of the contents of the page.As far as possible in the description into the long tail word associated with core keywords, this helps increase the keyword density, can also be integrated into more users search term.Due to the title and description information will appear in the search results page, so this is also the user willing to click on the basis of access to the site.Therefore, when we write the title and description information, first of all, should consider the user experience, is actually the principle of search engines.Keywords tags in today has been greatly weakened, the action of many websites has not been written just skip.If we piled up too many keywords in the keywords tag, but also have side effects, it is good to write several core keyword Suggestions.

2, web site navigation

The top of the site navigation bar in general, no matter for the user, or is a very important part of the search engine, often assign weights is also very high.So we can put some more competitive keywords is layout in the column, column, of course, the layout of the keywords should also with the site as a whole has a certain correlation.

3, the content of the site

Before always have "content is king", but want to and the content of the site is also very important part of it.A website in addition to the need to have good design style, also has a high quality of the content of the foil, our website will be more popular among the search engine.So content when we are looking for as far as possible to be consistent with the theme of the site, if we are a website is associated with SEO, so we send a lot of current news, that can think and does not match at all!

4, related links

Key link that is anchor text, people often say that is very important for SEO, second only to the title tag.Keyword links are divided into internal links and external links, both for the keywords ranking has a significant effect.Internal links is directly the same sites page keyword links, external links is other website links to our web site keywords.It is often said that the link is a kind of external links, links, of course, the correlation of also has a certain relationship with their own site keywords ranking, otherwise there will be no so many links commissioner, every day to find related links!

The Internet resource is Shared by the link, so the search engine is a very important link of text and links.Internal links are often through the navigation text, bread crumbs navigation links and keywords in the content page.Outside the department links usually through links, blogs and BBS on outer chain.External links the site must be and is content related to our site, outside the chain to achieve a better effect.

Search engine on the ranking of computing page keyword relevance, relevance is a very important part of the ranking process, is also a lot of search engine optimization (seo) researchers are interested in one of the topics, this article from five aspects and talk fine correlation calculation of search engine.When a user searches for a keyword, the search engine needs a variety of processing to return the user want, usually first tackle the search term, then file distribution, then, to determine the initial subset after identified a certain range of initial subset, is the calculation of correlation with the page, it's very big impact on rankings.Today and everyone from the five aspects to summarize the main factor affecting the correlation, also welcome to correct me.

1, the position of the word, and form: the location of the keywords in the page different weight is not the same, the search engine will take the position of the keywords in the page and format are recorded in the index in the library.Generally considered the more important the position of the title tag, boldface, H tag, etc.If the keyword appears in the important position or take important format, so will give a higher weight, so the site optimization, to pay attention to the location and mode of the keyword appears.The weight of these details need to accumulate over a long period, the website is also in a little increase slowly.

2, keywords are commonly used: common keywords to search ranking the contribution rate of less than very with keywords.Some of the most commonly used to stop word, such as "ah", "" contribution to the ranking smaller even to zero.Key words in the search engine to search string is not alike, to varying degrees of different degrees of weighted word, commonly used word weighting is low, not commonly used weighted high, to not pay more attention to commonly used words.Such as we search the word we rent A car, for the weight of car rental is A little higher, if there are two pages A and B, A rental car appear in the title in the H tag, B car rental is only appeared in the plain text, then gives A correlation of the web page is higher.

3, the relationship between links: in addition to a number of factors, on the page itself before the page link relations are an important aspect of relevance.Link anchor text in the importance of the most important.If a page has the more keyword for the anchor text of inbound links, the greater the page relevance.Search engine personnel must pay attention to the use of anchor text when optimization, external anchor text, anchor text and interior are equally important, but not all at the same time department with the same key words, to achieve the naturalness.

4, word frequency and density: in theory, a page of keywords on behalf of the correlation is stronger, the more that the web is related to the search term, but the reality is not so, judge the correlation of web search engine will not only look at the key word frequency and density, and also of many other factors, also many webmasters will be conscious of the unconscious accumulation keywords, vulnerable to fall right, so now the search engine for the frequency and the extent of the density value of the keyword appears more and more low.

5, the distance between the words: search engine to search string segmentation, if the word segmentation after can complete matching appear, is the most relevant to the search term.Consecutive complete appear to give the correlation of above respectively.For example, if we search "high-tech", A web page A complete match word "higher science", and web page B had "higher" and "science" two words, not together, then the search engine to A web page relevance is definitely higher than B.Website before, so, do research and analysis the key word is very meaningful, can play a role from the various aspects of website, is not only reflected in the number of users' search, will also reflect on the accumulation of weight.

Respectively from commonly used and very use, frequency and density, the distance between the position and form, the word, the relationship between links do summarized in five aspects.Read this article hopes to let the webmaster for correlation calculation have a further understanding of search engine.In practice, the search engine may be more complicated, here are just gave a summary from the basic principle, understand these for our website can play a guiding role.Hope I can help to the large home!!

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