1, H5 advertising
Noun explanation: currently, the industry and has no authority.Popular speaking, H5 advertising is to use HTML 5 technology to make the product promotion page of a form of advertising.
General description: H5 benefits of website construction, no doubt, but for marketers, this technology can really make your propaganda is more interesting, because it's in advertising on the extensibility, with an incredible potential, especially in the advertisers want their product propaganda can show luxuriant effect on various kinds of intelligent equipment and advertising creative.
H5 technology in the mobile terminal is known by the people back in August 2014, a light H5 game called "surround nerve cat" detonated micro letter friends, H5 lightweight, fast, easy to spread on the mobile end the huge advantage of got the attention of marketers, then such as the "Victoria's secret", "we care about Coca-Cola" and so on use of H5 sliding screen class propaganda figure, became a mobile social network, so, have to let the marketing people to the future of the H5 advertising is full of expectation.
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So, what on earth the H5 can do?How should do?To what to do?But how to play together?Do a H5 marketing needs to pay attention to?What are the classic case is worth reference?These are we expected to see.
2, native advertising
Noun explanation: for native advertising, is now also does not have a precise definition, "it is a kind of advertising as a content part into the actual page in the design of advertising forms."The importance of the concept of the originator and advocates Sharethrough CEO Dan Greenberg said.If the definition of the advertising form, then look at fashion magazines, gourmet magazine and travel magazines in the soft wen you will understand.
General description: in the mobile terminal, the mainstream of the native ads for the flow of information, this form of advertising and social media has a natural fit.In native advertising industry, the leader has always been a social giants, as well as the situation in China.In the Chinese market, with the mobile phone QQ, QQ space, micro letter high-quality products such as social networking giant tencent, wide effect through its advertising platform click-through, in terms of native advertising, with natural resources advantage.
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3, mobile DSP
Noun explanation: DSP English full name "Demand Side Platform", is the Demand Side, advertisers for advertisers to provide procedural across different bidding market, cross-platform, terminal advertising Platform, through the analysis of the data integration, implementation based on their audience.
Overview description: starting from the second half of 2013, in the face of mobile RTB advertising market this piece of blue ocean, domestic numerous traditional DSP Internet companies, has introduced to move the DSP platform, DSP in 2014 domestic mobile market presents a flourishing trend.
Mobile DSP implementation is in fact not buy advertising space, but the audience to buy.It can make the same advertising sold to different flow rate depending on the audience of advertisers, accurately hit the target audience.At tencent is wide, for example, after years of user segmentation, a picture of the large data of precipitation and the user can accurately push AD content, advertising click-through rate and conversion rate is relatively high, ROI is easy to get promoted.
4, electrical business advertising
Noun explanation: electricity below said refers to using computer, mobile phone, PDA and other B2B, B2C, C2C or O2O e-commerce, understand the electric company, so what is the electricity business advertising is self-evident.
General description: with the increase of the proportion of investment of time on the mobile end users, in 2014 the major electricity will also focus gradually transferred to the mobile terminal, mobile electricity rise rapidly.According to the China electronic commerce research center monitoring data show that in 2014 China mobile shopping deals nearly 10 trillion yuan, grew at an annual rate of 270%.
From advertising perspective, the electricity on the mobile end investment scale is bigger and bigger, because through the mobile terminal, electric, advertisers can rapidly find your potential customers, advertising click directly into order quantity.
5, social video ads
Noun explanation: in social media, through the video to a wide range of publicity and product information by the user.
General description: eMarketer call 2014 "social", social media play an increasingly important role in everyday life, advertisers are now flocking to start stepping up spending on social media advertising.
In August 2014, a film called "originality" on the social platform brush screen is successful, the number of complete watch this film a month up to 1.3 million times.Compared with static advertising, social video will impact on the users to buy higher, at Millward Brown, a report said: user after receive the AD exposure, network video advertising on purchase intention promoted to 1.1%, while the standard static advertising on purchase intention of only 0.2%, rich media ads also to the promotion of purchase intention is only 0.6%.
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Turn on this crazy advertising video marketing can refer to
6、LBS
Noun explanation: LBS refers to a location based services, through the way of positioning for the mobile end user's location information, with the support of geographic information system, to provide users with the corresponding service a value-added service.
General description: LBS is not a fresh thing, had appeared in the 1970 s, for emergency call service.LBS business applications in China began in 2001, China mobile's mobile monternet portal opened for the first time the location of the service under the brand.After ten years of development, LBS service get rapid development.But in the field of mobile advertising, LBS technology also belongs to the initial stage of development.
For LBS mobile advertising advantages, we can imagine a scenario, when consumers walking past a shop, he opened the mobile application, found that push ads in the mall is less than 20 metres from his goods discount information.Previously, according to a survey if push is the discount information related to the user in real time, then more than 80% of users don't rejected, compared to those who are not able to be quickly exposed to offline advertising, location-based mobile AD conversion rate will be higher.
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7, big data
Noun explanation: the IT industry terms, means a huge amount varied and valuable information and data.
Overview description: since 2013, the term "big data" is IT giant, entrepreneurs, investors, media and so on numerous to mention, this is not a new vocabulary.But it is undeniable that in the mobile advertising industry and even the entire Internet industry, "big data" is still hot.
In the field of mobile advertising, any mobile marketing behavior of the DSP platform, any kind of directional delivery requirements, are based on various data analysis and mining.And digging the potential value of these smart phones and mobile equipment data, just have to face the challenges of data collection, analysis and operation.Without a doubt, can maximum limit the collection and use of mobile data of enterprises more competitive in the market competition and business advantages.
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