Soft wen marketing, is the most common and most effective marketing tool.Before the Internet popularization, is widespread, the Internet became popular, the marketing model has become the essential means of corporate marketing, because of the Internet of reducing the cost of this model is very low, make a lot of small and medium-sized enterprises are able to do.
Although this way of marketing there so long, however, many enterprises and marketing people do very soft wen marketing failure, they still don't know how to effectively make use of this method.In this article, I will combine my experience as a soft wen marketing and many excellent soft wen marketing case, full sharing of operating a successful soft wen marketing specific methods and steps.
Will also include the content of the theory, of course, pure operation of coverage will be very narrow, do not have replication, contains theory, so that we can get more to apply in the industry.
A, soft grade
Before you write the specific operation method under the analysis of several layers of soft wen, it is necessary to look at this, see this, we can understand what do you lack more straightforward, where need, later will be more targeted to operate.
The first level, the level of negative.What kind of soft wen is negative level?Is that passes down all the information of their products, boast about how good products, enterprise more severe, the content of the innovation of how many.Such a soft, is soft, thinking in the ninety s to now, not only have no effect, it will have side effects, can let the reader to the promotion of products greatly.
You don't believe, no enterprise is going to write such a soft, so there is a soft, especially in the traditional offline media, also can be found.Write this soft, most of them are traditional enterprise, and the boss is like this to boast types of articles, part of the marketing personnel and the third party company to cater to their psychological, write this soft rotten street.Did you ask yourself, write this level of soft wen?
The second level, the zero level.Zero level of soft, do not say to go up is soft, but soft wen slightly senior level than the first one, is the product description.This soft article describes their products from head to foot all over again, don't forget the comparing and rivals, but objectively, also does not boast, descriptions, hush.This article at first glance to be ordinary consumers see that is written by enterprises themselves.
This kind of soft wen is not soft, should call instructions, on their website, is definitely a good product description of the article, but on the third party media, this article have a problem.Because, the consumer has been scared, as long as it is feeling is the enterprise own post, will have a subconscious distrust, even if you write is true.
This kind of soft wen in the proportion of all soft in this paper, the biggest, most marketers would write this type of soft wen.This kind of soft wen is not repels the readers, but no communication effect, money is white.
The third level, pass the level.Pass the level of soft wen, has certain value to readers, can stir up part of the reader's interest and let the reader trust, but can't arouse media's interest, no media is secondary transfer for this kind of articles.This kind of soft wen has play a role, but limited to spend how many money to do many things.
Such soft writing know adopts the perspective of a third party (reporter and editor), also understand the readers as well as their potential users where the points of interest, and can be demonstrated in the article, but on the theme selection is not creative enough, enough to attract the public people.No media will, therefore, its readers and only for its media buy, not have the effect of four two dial one thousand jins.Can put the soft wen wrote this level of marketing people, also not many, has belongs to one of the more outstanding.
The fourth level, the top level.Good soft wen is like this, for the reader, not only have read value, entertainment value, emotional value, can arouse the readers' emotion, and stimulate their desire for interaction (comment and reference to social platform);Also can arouse interest in other media, widely reproduced, and for discussion in the society.
Such soft literary talent is really soft, urinary, controversial, provoked widespread dissemination.Spend a dollar, a $one hundred marketing effect.Of course, the man who can write this kind of soft wen, was rare.
Began to get into business, planning a good soft wen, there are two key, one is content, 2 it is released, both be short of one cannot.
Second, the content of planning
Soft text content planning, itself is ten very big topic, not a two articles to clarify.So, in this article, a brief description, don't do in detail, later will be particularly on the content, writing articles.
From the content, a good soft wen, depends on three elements, first, the article selected topic;Second, the title, "good good seedlings half valley, topic half".Third, the body of words.General situation, selected topic can account for 30% of the action, the title can account for half, words account for 20%.
How to choose a good topic, it is difficult to describe, personal feeling, this is a work by the feeling.Need high ability to grasp the human nature, on this point, there is not much said, wrote an article before made detail, have interest, can contact for himself.Why to say the title accounted for half of the role, a web site home page, estimated that hundreds of large and small article, your article title can't afford to inspire readers interested in 1 seconds, no matter how good your content, you can't be seen.Title is used in hundreds of competitors beat to attract readers' attention, give readers some articles.Body words of trust purpose is to let readers, can use a word on this profile "ground, and what people said with emotion", don't use vague, blunt, no emotional color of written language.
Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.
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