As we all know, SEO development today, has been built, the keywordsand the beginning of the link farms, to pay more attention to the strategy pattern and experience, so today in 2014, I simply want to chat with you,online review content is how to help SEO to achieve results, as well as between the SEO and the user how to use comment this subtleconnection, SEO is not a means, it is more like the mall shopping guide,to help users better understand the products, trust products, the purchase of products. Well, the topic is something like SEO supervisor,the product manager to do, but I think SEO just like that.
Well, talk about online reviews and the SEO, a copy of the consumer reports implications and conclusions from the BrightLocal. The report shows that 88% of people will trust online reviews and make choices anddecisions based on comments.
The main conclusions:
1, 88% people read the comments to determine the quality of local services (compared with 85% in 2013)
2, regularly read the comments of 39% (compared with 32% in 2013)
3, only 12% of people do not read the comments (compared with 15% in 2013)
The main conclusions:
1, 88% of consumers said that online reviews personal recommendation(compared with 79% in 2013)
2, only 13% of people said they did not believe the comments personally recommend (compared with 21% in 2013)
It should be said, more people are willing to read regularly reviews, andbelieve the guidance of these online reviews to bring them, for SEOer,you need to do is put these comments, how to combine with the keyword search and allow consumers to see.
Enlightenment of SEO 1: review content, search engine keyword rankingat the same time, can also be used to communicate with the consumerreviews, improve conversion, shoot two hawks with one arrow.
Next, look at the number of online reviews each consumer is willing toread and reference should be said, far more than you imagine (ask, I aman amateur photographer, if I had to choose a Nikon 24-70 camera, I'lllook at the evaluation, the people used such as Jingdong, then go to Zhongguancun or hummingbird net see proofs, tangled for half a yearlater will buy). Of course, some daily necessities may purchase cycle is not so long, also won't have so many comments, but, in general,consumers subconsciously to reading view and believe that these types of comments:
1, there are a number of comments
2, there are illustrations of the sun
3, there are additional comments, and the official reply comments, more types of ellipsi
The report shows that about 85% of consumers will choose to watchmore than 10 comments, that is to say, consumers in the purchase, will produce many of the comparison and reference, and then make a decision (of course, can be a purchase decision, also can be to abandon the purchase)
The main conclusions:
1, 85% of consumers said they read, 10+ (compared with 92% in 2013)
2, 7% of consumers said they read + 20 (compared with 2% in 2013)
The main conclusions:
1, 72% of consumers said that they trust more positive evaluation(compared with 73% in 2013)
2, 10% of online consumer reviews to ignore (compared with 12% in 2013)
Through the above two drawing conclusions, we can get theEnlightenment of SEO 2: the rational use of the station outside the station to review and comment (Social Media and official website)
The best
a) comment directly on their website, directly guide the consumer decision-making
B) review content of social media, can have an impact on the consumer,you can directly reference
C) when the user comments can be inserted into the competitive products, the brand's official comment
Of course, we should also realize that, the number of reviews is important, but the quality is also very important, many product managersor website operation, the cooperation with other website, copy the usercomments, although the number of problems solved user comments on the website, but SEO damage is too big. The long run, do their ownwebsite content review, the first is to ensure the quality, followed by thequantity, call the other site data collection or is contrary to the original content search engine respected, so SEOER should stand firm, and the"convenience" product manager and site operators "fight to the end". So,do the site review their own content, your SEO will be more effective, but first you have to learn how to persuade others to listen to you, but after the success, you have to learn how to protect the fruits of their labor, so as to obtain more trust.
No comments:
Post a Comment