The service marketing of low cost and high conversion is so!(Personal view For reference only)

Marketing, more than marketing, marketing is sometimes can be very different, sometimes can be very interesting, and sometimes can handle global unconstrained style!

A self-help voice system, an American bank, once like most of our domestic voice call center system, previously recorded voice filled with Banks, formal and professional:

New account please press 1;Query service please press 2......And so on.

Until (till) the final at the end of the menu, you will hear the following tips:

If you want to hear the duck quacks, please press the 7.

After pressing the meeting how?........

You can really hear the duck!  


According to the bank of a director, said at the beginning in the same voice system after joining the duck call options, by clicking on the number of more than 1000 times a day.

Second, London, England to France Paris train originally need three and a half hours, in order to make the train speed, shorten the time required for 40 minutes, engineers and technicians calculate for a moment, need to invest 6 billion pounds.

The marketing personnel's solution is like this:

Give me half of the budget, 3 billion pounds.We employ top model on the train when the waiter to the men and women, at the same time for passengers to provide the finest wines.

Believe that passengers not only don't want the train speed, still hope the train slow down.

Three, hangzhou wulin square underground tunnels in China last year, the domestic first piano keys stairs, originally a pedestrian walk the stairs has increased a little technical content, become a piano key, you will walk to really ding-ding product of piano sound, so a small change, let the rush hour when many of the people to change the pace, no longer crowded into the automatic elevator, but take the initiative to climb stairs, but also many times back and forth to climb!A little make mean, right?

Four, last year China dalian airport has lead to many flight can't take off on time because of fog, usually such conditions will lead to passengers, irritability, and even can lead to violence, we have already seen many examples of this.The practice of dalian airport changed before, immediately called a group of cheerleaders beauty, dance the dance in the terminal.

The result?

Still use to say, everyone just see beauty tweeting, who also CARES whether the flight delay?

See here, I think you should understand what I want to share this article today.Not speak what technology, also didn't tell you what theory, purely to look at you, let you do some brainstorming, causing a little inspiration.If you head to highlight some more new ideas, so congratulations!

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