Here in a traditional computer repair site, for example.A domestic around the IT peripheral products, mobile phones, digital maintenance of vertical industry websites.Overall, this article is to solve the problem, the level of strategy is worth reference!If really not interested in strategic thinking, we can see other articles about technology!
Traditional computer repair and how to get a massive site traffic?
Mainly divided into two parts:
1, SEO strategy
SEO promotion ideas: keywords need to be increased 100 times, only web traffic will increase more than 10 times.
To make a lot of keywords can be used in a group of many methods, such as legal, tools, use the hundreds of millions of a keyword, generate hundreds of millions of web pages, can be made into China's most professional classification navigation website maintenance.Car home, 39 health network such as some websites are such huge keyword strategy.
2, operation strategy（Chinese proverb says, "make force, effortless"）
Say to vertical site operating strategy, 39 health network operation is to take the core user strategy, for medical websites, the doctor is core users, have taken the doctor answer problem model, the patient rapidly the 39 health network to make the industry first.
For maintenance of website, also can take core user strategy, also is the site to make the most professional maintenance q&a platform.Due to the rapid d network has the most professional maintenance training system and vast amounts of maintenance personnel, foundation is very good, so use core user strategy, can make effect in a short period of time.
Traditional computer repair site how to breakthrough development bottleneck?
How to breakthrough development bottleneck, there are two ideas, one is doing things better, the other is to get things done.
Business is good in home selling steamed stuffed bun, for example you, suddenly someone in your house next door opened a costs, due to the population of the whole street is fixed, so you sell the steamed stuffed bun will meet the bottleneck of development.
One idea is to do better.Such as you put the steamed stuffed bun do more soundly, more fresh, the meat will breakthrough development bottleneck, to a certain extent, but they will be very tired, and the effect is not necessarily good.
The other is doing.Such as your steamed stuffed bun continue to do business, but you also added a room at this time, there have central heating, free tea, like to eat steamed stuffed bun grandparents have to eat steamed stuffed bun, you of the steamed stuffed bun shop is not purely a steamed stuffed bun shop, but turned into a social place, everybody want to go to you there to eat steamed stuffed bun, steamed stuffed bun is just a tool at this time, and the neighbors are steamed stuffed bun shop good communication became them to you.So you do different steamed stuffed bun shop.
Computer repair site, too, do SEO is getting things done, and how to do something different?Can make maintenance O2O mode.
Specific can start operation from the following three steps:
1, market pain points
2, your advantage
3, the solution
The first step: the market pain points
Computer and cell phone service market is very big, but there is no one of the most famous domestic institutions or to give the user the service platform, we through search engines to look through the classified information website, many are unreliable.
For consumers.Can't find a of maintenance to the door, it is a huge pain points.And for those who are very good at maintenance, because most don't understand the promotion and marketing, a high salary.So:
1, the customer can't find on the guaranteed maintenance organization
(won customer trust is very important)
2, maintenance skill personnel need to increase their income
Step 2: advantage
Have the most professional maintenance training system and vast amounts of maintenance personnel, this is a very powerful advantage.
Step 3: solution
O2O platform to do a maintenance, to repair the members on the first platform, according to the region classification points, use maps directly, once the user needs to maintain, directly find themselves near the maintenance, to find, and then select the superior.
Then, customers will prepaid maintenance costs to the platform, superior to survive, or the door, or the customer to the store, do customer satisfaction, to pay fee again, platform with a small proportion.
Now the site to start changing ideas, thinking into user traffic from thinking, from the user thought into core users thought only in this way, the traditional website to do more, do more, go further.Of course not don't flow to users thinking, just on the basis of the traffic still have to pay attention to the user!
Flow thought and user thought actually difference is very big.Flow thinking is the more the better, and users thinking is as accurate as possible.Both need to mergers, flow needs, but don't to do flow and flow.Need you to turn your hand traffic to the user.
And core users strategy is a traditional business website one of the core, is to determine the key of a project success or failure.If there is no core users, that this website will do more and more tired.Core users is to help us create content, help us to improve ourselves, and help us to do word-of-mouth users at the same time.
A website at the core of the user, the more the site becomes more vigorous.Such as a core user computer repair site above is the computer maintenance personnel training, need to core users corresponding position and interests.Need to seize the key: the underlying the attract, middle people by name.
Marketing, more than in marketing, the spread of the Internet is energy!If you want to and I interact, welcome the attention.
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