Take the initiative to access the user can also be called a loyal users, has its own user, search engine can through various channels and means to locate the active access user of the website.Take the initiative to access the user including but not limited:
Need answers, need to solve the problem, naturally think of a web site usersContent to share, you want to talk to, want to immediately login to a BBS userThings don't worry, all around the user on a web site
Which active access to user data is more importantActive access to users of the most important, can be used in the horizontal comparison with other web site, take the initiative to access to user accounts for the greater than, in the PK when sorting the odds are the biggest search engine.Active access user absolute is also very important, can be used in the longitudinal comparison with itself, take the initiative to access the user proportion is more and more big, is one of the important arguments prove that the web health development.Example: A and B two web sites, assumptions on October 1, 2013 active access to the user to take no more than the difference, today, A stand of active access user accounted for 30%, while B station absolute flow more than A accounted for only 10%, but active access users, search engine is likely to feel A higher value.
The importance of active access to user data to the search engineSearch engine on the site rating when considering the active access to user dataTake the initiative to access user data can help correct understanding of a site search engine.We all know that search engines like original content accounted for the high site, for inbound duplication higher website cautious wait-and-see attitude.Some sites do not have original, but can be by editing the information on the network to a topic content do big and full, so as to HOLD large quantities of target users, take the initiative to access the user able to reach a certain proportion.For the original site, search engines will regard sb with special respect or new views.
How to attract active access to the user (or how not to hurt the initiative to access user)Research initiative to access the user requirements, tailored for its content.Such as: all kinds of theme site (such as medical, education, etc.) tend to have the information channel, attaches great importance to the initiative to access to the user's site usually placed in the industry news.Often do not take the initiative to access to the user's site from the Angle of the flow, placed all sorts of social news and entertainment news, hope that through keywords benefit from search engines.Through hot keywords get traffic from the search engines may result: absolute flow rise does not necessarily does not go up, take the initiative to access the user lost first.We feel to contrast, if you are a user is interested in health preservation, which content would prefer?
* the latter USES the recently popular use keywords to do SEO keyword method ", in the short term may have benefits, but in the long run is bad for access to the user's form, is likely to affect the search engine rating to the site.Ensure that the user experience, do not let to let advertising cause disturbance to the user.Some sites will be "no popup window" is written in the TITLE position, hope to attract users click on search results, visible window "play" how much damage to the user.Version, or adjust the content of the site, to take care of the active access to users, especially the core habits and needs of users.
We said the needs of users, not only refers to browse demand, also including deeper emotional communication needs.Such as tourism (lvyou.baidu.com), which has the nature of the UGC website baidu important position on the front page open to core user avatar "talent show hall", and to encourage users to share content list of tour for.
Although some such an important position should put on some more business value, the content of the people but was eventually rejected, reason is: more concerned about the user's sense of honor
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