The reasons of high bounce rate of screening and solution

    Search engine marketing is a waste of money, a promotion, but its effects in many marketing technology, also is a kind of marketing methods, has achieved the best in the process of SEM advertising, will encounter the problem of high bounce rate, this is at present a lot of promotion of enterprises have an objective problems, how to effectively reduce the bounce rate, so is now the focus of the work task.High bounce rate will lead to spend the money in the process of advertising is not good, therefore, must according to the possible reasons for the high bounce rate screen, find out the crux, in order to suit the remedy to the case.

Usually, the cause of page bounce rate is high with the following:

1. The matching degree of keywords and creativityThis requires that we should fully before choosing keywords to understand product, learn the user's click behavior, according to the website of user response and the behavior of the user to locate the key word and idea, the higher the keyword matching degree, the final conversion rate is higher, and can effectively reduce the cost of promotion.

2. The creative and landing page matching degreeIn promoting the process of writing ideas to completely according to the content of the landing page to write creative, not exaggerated, according to the actual to do, have what say what, your creative and landing page of the higher similarity, click on the bounce rate after nature will also be reduced.This requires our promotion staff, in the beginning of the landing page design for product analysis, and design completely according to the content of the product and keywords, and promotion, creative writing and in accordance with the plan to the operation, not easy, go directly to copy other people's ideas, often to others will not necessarily apply to his own promotion.

3. The url is correct and accurateWhen do the landing page, the general project or product landing page, must have the characteristic, basically to avoid choose longer dynamic link, the link is too long, sometimes it may not be link fully identified (baidu to promote the longest links of 64 characters), the shorter the URL of the better for promotion.

4. Competitors have promotions, if there is a price comparisonKnowing he can ever victorious, competitors are study your technique, if you don't know more competitors, so you will be down, look at competitors dynamic, then observe the changes of competing websites every day, the change of seo, and a new page on the site of the changing situation, to see if their creative and landing page has a new dynamic or new content, look at their promotions, ask about their product prices, the overall comparison, will be conducted on the basis of their products in competition, unceasing summary, in this way can we always stronger than the opponent.Remember research competition, don't limited to a rival, but a comprehensive analysis of rivals, study at least five to competitors, to better help you understand the industry market. 

5. Landing page open speed is too slowType marketing website, the server must be conducive to marketing, website, if you are being promoted open speed too slow, more than 3 seconds, then the user will likely increase by more than 50%, the pace of life of people so fast now, if your thoughts, your service concept to keep up with the user's mind, so you will be eliminated by the market.Don't figure a cheap, choose a few no power supplier of space, not only not safe, at the same time speed is too busy to influence website open speed.

6. Observe the industry overall bounce rateThis may be not so good detected problems, can use baidu index tool, to get to know your industry groups, according to the people to analyze, according to their own marketing and user behavior analysis to your users.Does exist in some industry generally high jump out of the question, and this industry has a certain relationship, but if the keyword page content, appropriate and suitable in general will not have the too big bounce rate, from a user click into the landing page, to find his products need at least more than 10 seconds time, if you provide the contact information, and contact record, or sweep out direct contact, the time required to more than about 15 to 20 seconds, and also includes the user to understand the product of the time (it's faster), if so, the user more than ten seconds on a web page, basically, this isn't the bounce rate.

 In view of the above analysis, we give you a whole suggestion, hope to be able to make some play for companies to get some inspiration.

     First, show the creative to associated with the user's search words, and ideas of the listed information point, especially the promotion information to exactly the same as that of website landing page, cannot exist the phenomenon of cheating consumers, otherwise not only will bounce rate is high, can also affect the customer's brand reputation, not worth the cost;Whether to and should pay attention to in terms of operating accounts, recently about keyword links before larger changes, comprehensive check keywords in the account to access the URL is correct;

     Second, if the creative information point accurately, and the information of the target page, can detect the speed of the target web page open.Under normal circumstances, the speed of a web page to not more than 8 seconds.

     In addition, observe whether competitors in the near future there is a big promotion or cut operation, etc., makes consumers have more obvious psychological comparison, so as to make the loss of customers.

     If all these reasons after screen still can't find the cause of page bounce rate is high, suggested that do not have too big change operation immediately, lest cause in unknown situation under the premise of promoting effect of volatility, so adverse to the analysis of reasons, should continue to observe for a period of time the data of performance, continuously do the data analysis, find out the cause.