Is often a good SEO solutions, we are need to spend a certain amount of time and effort to plan, to go through a lot of data collection and analysis, to get accurate information.So to introduce simple: complete SEO package should include what kind of content
A good location, and keywords
Keyword choice is mainly divided into the target keywords and long tail keywords, keyword choice we will entirely with the user is given priority to, whatever we are doing SEO or PPC promotion, all need to know what the user in the search, if you don't know what the user is to use keywords in the search, so you can't handle well the layout of the key words and will these keywords is displayed on the front of the search results.Keyword analysis is the most important step before SEO work, if you didn't do it before the comprehensive keyword analysis, it will not really know what the user in the search, of course, we do an industry website is certainly know part of the right keywords, but also don't know how to not go analysis is likely to have lost a lot of opportunities.
Second, the analysis of competitors
Competitor analysis mainly includes the following aspects:
The basic data: website age, the number, the collection rate, snapshot freshness.
Station optimization: the design of the TITLE, description, emphasizes text, writing section titles (H1, H2), URL processing, link depth, the use of the Nofollow, catalog page and content page optimization.
External data: the quantity and quality outside the chain, total station outside the chain, home page outside the chain, brand awareness.
We will through the aspects of content to establish the data model, record every detail, written into the scheme.
Third, site situation
About your website present situation analysis and diagnosis, and the above mentioned competitor analysis is the same, using the same method to find the problems on your own website and recorded in detail.
Four, the goal of SEO
Regardless of do anything, we need to set a goal, SEO also is same, we need to do before you determine a goal, this goal can be a long-term, strategic, also can be in the short term, but both short and long term, our goal must be under the premise of can be achieved, don't set a cannot accomplish.Then the target decomposition to a specific monthly, weekly, daily goals.
Five, the website traffic forecast
For site to achieve traffic forecast, but it can also cross into the target to determine, but I always feel separately to write more clearly.Main keywords to achieve predicted by the keyword search index, the row of position and current location click rate to calculate.Of course, these data is only a rough estimation, but also by some external factors, such as vertical search content, PPC marketing results, peak season and off-season, and so on some factors.
six,Analysis of target user groups
Mainly determine the site's target audience, of course, have to do is belong to which category, the different nature of the site required for the target user is different, such as some sites just to flow, and then used to sell advertising, so his web site that is diverse, the user community is also very diverse, no matter what people just come in site;For enterprises, the target users of a website is the target customer, hoping to turn every visiting the user as a client;And e-commerce sites, for example, its purpose is to sell goods online, so his target is to have the desire to buy, and be able to order online.Of course there are many other ways to determine the target user, later have the opportunity to I'll use special article to explain in detail.
Seven, risk and cost
Whether do what project, is need to cost, and also has certain risk, SEO also is such.SEO mainly includes direct cost, time cost and the cost of manpower cost these three points;Then the risk is divided into three, such as cost overruns, time delay, search algorithm.
Eight, SEO strategy execution
Could you care about most is the step, but I want to tell you that whether this step or steps in front of, is very important, all need to do.SEO execution including site optimization, such as the design of the layout, the TITLE and META keywords, links, architecture and so on;And then the content and copy editor, to optimize the user experience;Followed by the construction of external links.
Nine, preliminary forecast effect
For an SEO project, since we through a series of data analysis, of course you are in this SEO plan, to carry out a effect forecast, how long does it take to see the effect, after preliminary implementation effect, we're going to get some kind of data.
Ten, data monitoring and statistical analysis
In addition to prepare the above a few SEO work, there is a important step, that is the monitoring results and statistical data analysis.Effect of monitoring can let us understand clearly to SEO work return on investment, this time what are in need of improvement, etc.Statistical data analysis, including flow statistics system and server logs, through the analysis of these data, also can learn the whole SEO plan benefits, which included what keywords customer conversion rate, conversion rate is high, the new keyword selection and so on.
Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.
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