Thursday, April 9, 2015

Google change frequently algorithm, SEO optimization of personnel should be how to do? (Personal view For reference only)

Google optimization has been a hot spot in the optimization of personnel in the process of website optimization, can say to do a good job of the optimization, then bring the flow of site itself is quite ideal.Also it is for this reason, let a lot of optimization of personnel has decisively choose baidu as their ultimate goal.At the same time, we also want to see the present baidu optimization work also faces many problems, especially the Google algorithm for the adjustment of the escalating condition, how to make their own website more in line with the requirements and standards become a headache for many webmasters.So in the face of such situation, webmaster friends should be how to improvise?

First, optimizing concrete analysis before Google to the requirement of web pages.

Is your argument, we do optimization goal is to please Google's "heart".Now that Google is chosen as the measure of our work standards, so works for Google search, we also must do know, that can do that in the process of optimization optimization target, improve efficiency.Second in addition to understand the principle of search engines work, we need to focus on Google's adsense platform and related optimal latest requirements.Adsense platform, after all, is to optimize personnel be an indicator of Google optimization, we have to stand in an official attitude look up their own optimization work, such as before the other algorithm, Mars, Google white paper, to read these things, because now that optimization of Google, you don't see how the somebody else requirements also optimize the site.No rules no fangyuan, only know a complete set of operation principle, control strategy, we can get what you want to bear fruit, or like a headless fly around and do nothing.

Second, to be a truly understand the user's webmaster.

Do optimization so long time, you should understand in Google's algorithm mechanism, what is the most important.Yes, that is, the user.In the Google algorithm principle, I personally think that as long as the good user experience, hold this optimization key, then your website will not hurt from time to time because of the adjustment of the Google algorithm.This time there may be some webmaster friends will ask, since Google importance to the role of the user, but did not specify in its standard exactly what to do, so how do we in the process of our operation to perform?Google actually not to specify operating steps is easy to understand, after all, so many web sites, it also said don't understand.But there is a our own need to understand that, that's what we're going to stand in the Angle of the industry itself to analyze our users, to really understand the needs of users, and to perfect the details of these needs through the website.For example, a lot of study abroad website rigid q&a will be because the user's needs and choose to set up the corresponding q&a columns, but more education site is information class is given priority to, so set up too many q&a section in the site is not appropriate.And this is only an example, the purpose is to inform everyone in the actual operation process, we always stand in the user's perspective what they really need, like what.Like some pop-up ads or put an end to the good behavior.

Third, oneself will also continue to focus on the latest trends of the industry.

Actually in the process of operation, we will find that although some web site there are a lot of valuable content, but as time goes on, the practicability of the content may be greatly reduced, so this time we will be constantly inject fresh things in to the site.A tea web site, for example, about the price of tea varieties is more attention, so we will update related product price information.After all it is more concerned about the details of the user, and it's just that we're in accordance with the industry to adjust the dynamic website operation on a story, after all, every industry has a different user pays close attention to the rigid demand fluctuation change, to dig into these details, through the website, a high quality website often one or two details to do outstanding than others, will be broken cocoon into a butterfly, to obtain the ideal weight.And is often neglected.

Fourthly, to constantly adjust their own optimization idea

Optimization is a relatively long process, we should firmly ourselves in the process of operation, determined its own operating philosophy.But I'd like to suggest you, not blindly insist, we can't a road to black, all the according to the old, the same idea to optimize the site, the algorithm in the adjustment, the user is also growing, old optimization means not cheating, but for the optimization effect is negligible.Therefore, in the real operation process, how to pay attention to how to optimize the other webmasters website, look at what circles attention now everyone in all, two sides look at problems, think about your current operation method, continuous learning in the adjustment, changing in learning, constantly collect their optimization idea.And by constantly improve optimization strategy and details, let site lasting Google endorsed, make weight always maintain your web site in an ideal state.

Now Google algorithm to adjust frequency is increased, thus eliminated the site is also one after another, but as the old saying said well, change from among them, as long as we do the above points, I think we will increase their own websites to or is likely to be an ideal state.


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