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Three, soft wen release
After a soft article writing, even if again good, also won't go to spread, must it spread out by a sufficient number of ways, to explode it from spreading.You see many of the widely circulated article, are the parties to literally in weibo or micro letter one, and then be crazy spread?Not like this, these articles behind viral, either hand plenty of network resources, the parties are either spend heavily to buy a certain number of spreading, it were not for the foundation, who also have no ability to be widely spread.
Don't believe that some people say their products almost no promotion funds, rarely do promotion, by word of mouth promotion is a net friend.Itself, they have a lot of network resources, can free publicity for them, and they are between the obligation to help each other (I can't see each other famous people forward others, other people's weibo micro letter, a celebrity there is demand, one hundred celebrities help free, a famous products to make one hundred celebrity promote themselves, estimate the cost of millions of all can't get it).
First, buy pickup ponints certain base.
Going the rounds, until hundreds of thousands, if you want to reach the level of millions and millions of transmission, there must be thousands, millions of pickup ponints level, this is the most basic principle.Is so obvious, many bosses don't understand, your enterprise microblogging is hundreds of individual attention, and how the requirements of weibo thousands of reading, how is it possible?
To reach a certain order of magnitude spread, buy pickup ponints is a must.In the channel to buy, buy what pickup ponints, the quality of different industry specific operation are different.Here only say some common things, we can according to their own industry characteristics, flexible use.
Buy a certain number of print media, mainly newspapers.Although the role of print media is becoming more and more small, but, so far, it still have a certain influence, especially for some vertical industry, soft wen, on print effect is better.Secondly, the article in the newspaper will be network media reprinted, many web portal, especially local portal web sites and newspapers have content use agreement.
In general, soft wen is charge according to the word of print, cost between 1 yuan to 20 yuan/words, a few can charge according to the size.
On the specific media selection, different industries, different product gap is very big, here can not be said, interested to know that can communicate in private.Number of media choice, the first soft shoulds not be too much, about 5, under the experimental effect, and then determine the release number of follow-up by the effect.
Second, after print, buy network channels of media, including web portal, the local site and vertical web sites.First, print media coverage of the crowd is limited after all;Second, print the second communication ability, especially the local newspaper.If the soft article posted on the web portal, the quality is high enough, will be a large number of small and medium-sized websites.In China, there are the value of news is very scarce, a large number of small and medium-sized websites can not find valuable news, those small make up is waiting to reprint news portal website.
There is a little special emphasis, must choose a trusted third party platform for media, are the concrete platform would say, province suspected advertising.Also, don't buy that kind of 500 yuan to four major portals soft wen.This soft wen in homepage and channel page links entrance, that is to say, in addition to directly enter the url or the soft input soft article title in the search engines, you not to be found on the Internet of this article.To purchase channel page at least the entrance to the soft, soft wen, the homepage of best buy our price your point, but have the effect.
Third, further buy pickup ponints on social media, mainly is the weibo, can be targeted on the micro letter a few options.To achieve maximum communication effect, in the social media or have the action.On social media release, there will be a lot of ordinary net friend help you.
According to the product features and soft style, choose a certain number of right big V forwarded articles;Or let them comment on soft wen.Note that comments best to set up several versions, positive negative, must be able to cause the netizens' argument.
Big channel choice, either through weibo official channels, can also choose to a third party platform, each have advantages and disadvantages, can choose the option.
Second, to further expand the pickup ponints
Most of the above two steps to complete, the basic has already been completed, the communication effect has been achieved, also don't say that hot the whole network, also can at least hyped on the Internet for a while.Using the heat of the fire, through the steps of operation, can be dug up some further spread potential, if do creative enough and strength, even form the second wave propagation rush.
This step is mainly its own internal operations, the upcoming soft wen secondary spread again for free in a variety of channels, channels including BBS, post bar, its various accounts.This itself is a thriving information released in these channels will be the key attention and discussion, and can cause secondary transfer of Internet users in these channels.In the BBS and stick the second role is released, can give a soft Wen Zao some potential, can get a lot of net friend propaganda soft wen.
And there's a very important channel for weibo and micro letter, operating in the two channels is not to say that the soft article just published to weibo micro letter account, but the soft information (not necessarily soft text itself, including different comments on the analysis of the soft wen, pay attention to the comments to various, positive, negative and wulitou, unreasonable, and so on) as much as possible to relevant major in the channel, the aim is to let more people noticed that our soft wen (big V is very lack of transmitted content, they are always looking for a good topic, also is very headache lack of topic, if our soft attractive enough, for their own interests, will take the initiative to spread).Can think about it, if by this step, there are several millions or even tens of millions of fans of big V level forwarding our soft, communication effect how much will be increased.
Well this step operation, need two points, the first, execution, can't literally send a few people calculate, want to hundreds of thousands of large V, the probability of this increase was seen (to people they send information too much, will be buried at any time, so want to rely on quantity, to increase the probability).Second, by skill, including words of writing skills and send skills.About this, limited to the space is limited, not a discussion.
Third, continue to follow up
Through the above two steps, a beautiful soft wen marketing is made.But, for now extreme explosion of information society, have idea of soft wen also spread before long, will soon be submerged in the vast information, also will soon be forgotten by the netizens.
This means that the spread of a piece of soft strength is limited, only a short time eye-catching effect.To make soft wen has big marketing effect, or if you want to reach the effect of brand promotion, will continue to follow up, namely the continuous release of soft wen, in a soft effect disappears, continue to launch another soft text in the effect.This constant follow up is not the result of the effect of 1 + 1 = 2, but the effect of 1 + 1 > N.
Under normal circumstances, a wave of soft wen marketing will continue to follow up the soft, 4 to 5 each soft wen to continue in the content, can't break off, to use the effect of the former article after article, and enlarge the effect of the article before.To do this, the early stage of need soft well planning, from the content should be planned to release.
The latter
One more thing, we need to understand that a good level of soft wen marketing, is definitely not a marketing director or Marketing Department can separate out, behind is the result of a knowledgeable boss support.Not knowledgeable boss, he is not out of the media's soft wen.Finally focused on a bit better, soft article topic must be positive energy, the best is based on the fact that can boast a bit, but not rhetoric.Otherwise, the spread could be gained.
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