Reveal a link of marketing communication

  I said a word: in the seovip training group of seo is very fun, if you lack of passion and creativity, work will become boring.Someone will ask, seo how to do it would be fun?Ok, I will by a specific field example to tell you the answer.2013.1.7, a paper entitled "to a link, a man carry a knife chop down long after fierce people" articles in weibo upload, aroused general concern and discussion of seo, then article is reproduced the famous webmaster BBS.

This matter is specific what is inside?Blow-by-blow account for you.

origin

Seovip 2014.12.27, training students in the group chat, xiao yu made a screenshot in the group and attracted everybody discussion.Then I put this screenshot to your tencent weibo, broadcast and comments in a short period of time was a lot of audience.

This tweet heat transfer for training the students in the group discussion is more warm, in a pile of chat messages, I saw the lone Wolf drink month information "to a link, a man carry a knife chop down long after fierce people", and then in the baidu search, found no matching search results completely, perhaps this is a very good marketing opportunities.

Further evidenceIn order to confirm the topic "outside the chain construction" direction is not really be transmitted, I issued a tweet in 2014.12.29 again.

Ideas shape
Create a test page on www.seovip.cn, the information on the page readable and transmitted, and then by weibo to release information, but no specific links to web, guide the user through the search engine to search for a title, the ultimate test page traffic from search engines.

Implementation process

2014.12.28, I consulted a lot of social crime class press release, then wrote the article smoking for 20 minutes.On the drafting of the post title, I spent a lot of state of mind, to ensure that can cause the reader's curiosity and desire to read.Body of writing is one of the biggest principles can cause readers' inner resonance, and make its produce sharing behavior.In order to prevent the spread of this article was in the process of the negative impact, I have leave many tips on the page, please see the below pink marked area.

Web URL added a "test" to form English words;In the breadcrumb navigation tips "test page";News source signed the "club" on the road, the body of the prose with the characters in the name of ABC, city name is enabled "imperial city" and "magic".

If you have careful observation, read articles, should be to smile, it is not a formal press release.

Draft I revised for several times, in order to ensure flow smoothly and without speech disorders and wrong character.

In order not to expose the plan ahead of schedule, after the page is made, and I was not on the www.seovip.cn website for the link, but on the other site to test links to a page.

Originally 2015.1.1 began to carry out the plan, but the middle there is a small episode.www.seovip.cn accidentally wounded by cheating in baidu's policy on the day of the 2014.12.30 from punishment, web page included in, but not all of the pages keywords ranking.If you search for the title of the article, the test page without natural search results to baidu first, then from baidu's search traffic will be lost.So I hurriedly filed a complaint to the baidu, but baidu is responsible for handling the appeal of a site staff are on vacation, can't do anything.Until 2015.1.4, baidu web search relevant personnel to deal with the complaint, determine strategy is injured, and told www.seovip.cn's ranking will be back in two days.

2015.1.7 into the office in the morning, I in baidu search "to a link" finally found seovip test page ranked the first natural search results, heart, big plan finally can further advance.

As expected, this tweet arise, is attention.Weibo text without placing test page links, namely direct you to the search engines to look up this piece of news and information

Traffic data

Views (PV) 3682 visitors (UV) 1456 IP number 1299 the average access time 00:04:19 bounce rate 63.96%

A total of more than 300 people through the baidu search to find the test page, and keyword searches "for a blogroll" more than 100 people.

If we can do a good job in the following two aspects of traffic data will be higher.

1, in the weibo dissemination phase more friends join in;
2, morning in seovip training group of leak test plans, and published some keyword traffic data.

As 2015.03.28 PM18:30, because the news content is a large number of reproduced, including some high weight site test page ranking advantage, no longer belonged to its search traffic diversion.

The latter

This is just a test, seo is not so boring.

This method of marketing communication is not new, it is commonly used gimmick of 4 a advertising company.Through in other media propaganda, guide the user through search engines to reach target sites, this process can be greatly improved the user's brand image.From now on, begin to try some fresh ideas, it will make our work more interesting.