Actual combat SEO keyword research(not original)

     Keyword research is probably the most important department in SEO, unless you know where you want to locate the key word is what, or your marketing campaign is not start, you can't evaluate cost and return, unless you know what you are competitive.
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      Keyword research is to understand the user to use those words when searching for information, usually includes understanding keyword search volume, and the competition situation of these wordsKeyword research is search engine optimization and search marketing key of a link.Because if you use the right, he can help us provide a path in the development of web sites and build content.According to the number of search queries, keywords can be classified as the head, body, long tail.In general, the more keywords word, relatively less competitive, and are more likely to get good rankings

     In general because this rule is not absolute, there will be a surprise.Here are some long tail keywords with difficulty index of main body and head keywords.

This case is the long tail keywords competitive point easily

This example is the long tail keywords it is much harder for competition

    Key data is difficult by SEOmoz's keyword difficulty tool available, according to the experience, generally including long tail keywords will be difficult to compete with a brand, 9/10 of the long tail keywords are generally easier than body and head keywords

2 point of view to think

SEO generally can be divided into two goals:

1.Getting traffic  

2.Improve the conversion

     

     Many SEO bad in too much emphasis on getting traffic, rather than conversion.Is not to say that getting traffic is wrong, it should combine your site's objectives.For e-commerce sites, for example, to obtain a high conversion value of flow more than simple flow.And if it is advertising or the media industry, eye may be more important, this time getting traffic is legitimate.

So we need to think about:Higher flow will directly lead to higher income?Or do you want to make sure to get better keyword traffic indicators of the conversion?

The value of the keywords

According to the above two points, the value of the keywords can be based on the following two dimensions:

1.With competition degree related searches

2.Revenue potential or conversion rate

     Find relevant monthly search volume can use Google's keyword tool, but it did not provide more information.AdWords ™ provides keyword degree of competition, but you will need to know these have on these keywords search results for web site.Mozbar extension for chrome, this tool can give me some detailed data.But to do more complex analysis, it is recommended to use SerpIQ, as shown in the figure below

SEOmoz has called a keyword rank report, as shown in the figure below

But he did not provide more detailed information, SerpIQ this tool is the competition provides an average index

And search intention

Search competition index of each position

These search results website PageRank

Outside the chain number

There is the age of the domain name

Study the intention of the searchers

  When to optimize conversion, understand the target audience search intention is critical.Classifying keywords, according to the different channels and sources analysis and so on all can help us learn the user's search intention.

To research the

 

Here can use many tools, Google's Google's keyword tool. The inevitable cannot little.When using this tool, remember to choose the exact match

Below are the results

   The keyword search volume and the competition degree is given, and then export, cooperate Ubersuggest keyword search Suggestions can get more information

     This is really helpful because it captures all of the potential permutations related to your target keyword based onactual search behavior. You can now drill down into phrases and select the child keywords to be added to a list. Then click the ‘get’ button to generate a modal window that allows for you to copy and paste. Paste your selected related keyword back into the google keyword tool and rerun for more keyword data goodness. Tip: I’ve found that the Google keyword tool provides more suggested keywords when you put in less than 10 keywords at a time. Wordtracker also has a keyword suggestion tool although to really get any of the juice out of it you need to sign-up for a paid plan :/ There are also a variety of tools that provide keyword usage and competitiveness between both paid and organic search – some of which are pretty good. SEMrush - Gives you fantastic insight into search volume, average cost per click, number of competing pages, related keywords, rank results, and even companies currently buying ad space (click to enlarge).

    SpyFu – Provides search volume, number of clicks per day and their average daily cost, the actual number of advertisers currently bidding on the keyword and the actual AdWord ads that are running (click to enlarge).

Keyword Spy - Is one of my favorites for getting a quick sense of the landscape. It very quickly (through use of tabs) gives you access to data on PPC ads, related keyword phrases, your paid and organic competitors, andmy favorite; misspellings! Did you know that keyword reserach has an estimated 110,000 searches per month! See a screenshot of the dashboard below (click to enlarge).

Validate The Big Opportunities

Once you have a good list going in Excel it’s important to gain visibility into your big opportunities, or as my team has come to talk call them; your golden tickets. First you will want to get a sense of seasonal volatility by running your top queries through Google Trends (click to enlarge):

Pay attention to the average index of interest over time, since it can be a bit confusing; 100 here represents the highest search volume there has ever been, it is not the integer for number of searches. So what you are looking for is that the current interest has not fallen off completely, looking at the graph it seems the current search volume for keyword research is down about 50% from what it was in August 2010. Next you use a bit of a 3rd party litmus test to see how popular a topic really is, and a safe bet here is to use the worlds most popular encyclopedia, Wikipedia. Domas Mituzas has built a statistical engine that tracks Wikipedia’s pageviews. And looking at it over the past 90 days we can see that the term has been viewed 7,554 times (hat tip to Glen Allsopp for sharing this). Click to enlarge.

Creating a Keyword Evaluation Model

Evaluating keywords for relative opportunities is still very tough. Without massive stores of data and detailed insights into the competitive landscape it is easy to throw a lot of time and money at targeting keywords that will never deliver a stable return. In order to avoid this and instead focus only where there is rank to be had and money to be made, I believe it’s best to use an evaluation method. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. While I am working on a scaled-back version of my model to give away, it’s not quite ready yet – so for this post we are going to use a very simplified version. This is meant to be more of a barometer than anything else and this data should not be used to make a business case, but more so just to give you a sense of opportunity. I’m going to use keyword competitiveness scoring from SerpIQ, but you could also do this with SEOmoz’s keyword difficulty score or something similar. Scoring the opportunities takes some simple math. So for this version we are going to discount monthly search volume by multiplying is against the inverse discount rate of the competitive scores (1 minus the competitiveness index percentage). For this example I’m going to stick with our root phrase, keyword research, and use 2 other closely related variations:

Using our quick and dirty evaluation model of (exact monthly search volume x (1 – CI%) we get:keyword research opportunity score (4,400 x (1-.68)) = 1,408 keyword research tools opportunity score (720 x (1-.65)) = 252 keyword research software opportunity score (480 x (1-.56)) = 211.2 Showing (quickly remember) that even though keyword research is significantly harder in terms of competition, it is still the clear winner in terms of keywords to target for search traffic. This is useful because it takes it takes into account the opportunities as related to monthly search volume and then discounts the traffic potential based on the average competition.

Closing the Loop

Part of doing successful keyword research is setting time aside each month to analyze what’s working, and adjust your content and link strategies accordingly. Where are you seeing the fastest movement in the SERP’s? Are some terms moving between the top 10/30/50 positions faster than others? Which keywords are the fastest to page 1? Fastest to the top 5? Ask yourself these questions and please share your thoughts with me in the comments below – let me know your hypotheses or better yet your

actual data; share your research and tell me what worked and what didn’t, I would love to chat with you.

Article source: 199 Chinese Internet data research information center, the author of it: Nick