On the one hand, the pay is the manner in which filter members, members can choose of determined and courageous, groups of heating, common development.
Members pay, on the other hand, can help the community of the eldest brother get value in return.Ensuring that community upgrade services, more professional, more intently bring members continued high value, realize a virtuous cycle.
To this, I want to talk about their own views, what is the decision to join paid community members?
Why do you want to talk about this topic?
Because there is no denying the reality is that most people, are thinking hard about how to find their own profit model, are either pull flow selling products, or do the media paid community, either for website traffic, and so on.And someone is in order to maintain the circle of friends, of course, is purely personal interest, ceases to beg, is out of place in the discussion.
Going to do for the community service since the media person, must study a question: how potential users see paid community?
How to determine it can provide the corresponding value?We see from "potential members pay reaction of the group" perspective, to study the influence factors of pay to join the community.
Contrast the following five factors, by operating their own pay community since the media, can be used to measure whether the charging stage;And itching, ready to join a tall, paid on community friends, also can use this as judgment standard.
Response 1: who is he?
Fee, since the media are the core of the "product" is actually oneself, including professional ability, personality, etc.If don't have the label, others will be confused about, what is this man?Pay at the heart of the community and the energy foundation, lies in the circle of phones or value provider, his personal brand and image is the first to consider others.For example, a celebrity now to form a circle, no matter what the topic, someone will head to attend.Why is that?Personal brand appeal is too big.
Response 2: what can he provide value?
The nature of products and services, is a kind of value transfer, able to solve other people's problems or confusion.No value, there is no price.If it is a writing group, the boss to provide the core values of the community, is to teach writing skills and methods, and to give patience careful guidance.Subsidiary value lies in understanding the high-energy people, under the influence of positive and see the world stood on the shoulders of giants.
Passing on the experience and methods to others, is also a kind of scarce, the value of which is now part of charge from the media operation method.In a word, value is the basis of charge power.Live with the diamond, will dare to embrace China.
Response 3: this service is what I need?
A strong and handsome bodily form slim handsome boy, in the face of the world's most amazing weight loss drugs, he will also be indifferent, the reason is this product for him, does not make sense.Value must match to call value.Of course, let the handsome boy bought for the other said.Let others to accept your product, you must consider that product value matches with the customer, the customer is in need of such services
Reaction 4: his relationship with me?
Trust, is to determine the key factors of clinch a deal.
Clinch a deal is based on trust.Compares selling cars for decades, early he is through constant contact with customers, to obtain the trust of the customers.Arrived late, someone else in mind already formed label, he compares is selling cars, he is the most professional.Because specialty, so faith.Because trust, so a deal.This is the emotional factors.
There are two ways to establish for trust relationship.Take the initiative to set up a trust relationship, or has endorsed the trust of others, both will be one of them.
Reaction of 5: how much is it?
All things will fall to the ground, potential members whether to have the corresponding ability to pay?Put it at the end of a row in the most, because cannot measure the proportion of this factor, the importance of money for each person is difficult to determine.May also be decisive, may also be indifferent, more depends on the income level of audience.
Conclusion: both the logic thinking in the history of the most irrational member, or understand understand pay, and I have to join the VIP community, open out the influence of above factors.I am on December 20, to join the VIP circle, interested in not only gain knowledge, also met a lot of like-minded friends, this is the biggest harvest.
Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.
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