From the perspective of the user experience for SEO

Everyone's talking about seo become more and more difficult, competition is very severe, these words are often seo buddy.If still use the traditional seo optimization industry view, sure it is not good to do, because the same generalization were too severe.And search engine is not in continuous improvement of algorithms, which can provide users with better service.Only through hair outside the chain and do content is gone.Later, everyone said SEO do user experience, not the user experience of SEO is not effective.And user experience is a very abstract concept, but also contains the face is very big, let a lot of SEO do not know where to start.The author summarizes several study from the perspective of the user experience of SEO method, for everybody reference.

Understand the nature of the search engine

In China, "baidu once, you will know that this is" baidu's home page title.By this we know that baidu's mission is to provide users with the answer, for the user to solve the problem.Baidu search every time. If we cannot find the answer you want, then we will choose to give up, and other search engines.Both baidu and Google are in order to be able to provide users with better help, in order to gain more market share.Search engines calculate method, no matter how to adjust it a purpose or for the user, faster, more convenient to solve the problem.So, when we were doing the seo also should have the idea of better meet the needs of users.If a website is only mechanical update site and send outside the chain, how can a very good solution to solve the industry users demand, unable to solve the demand of direct experience that must be the worst.

Understand the user requirement

User requirements differ in thousands ways, each user demand starting point is not the same.But don't know to do a good user (user experience.So, what method can let us fully understand the nature of the user demand point?Don't hinder do assume that if a person wants to buy a computer, he is likely from the price factors but is also likely to think in terms of brand, and may consider from using category, so we when doing the optimization into account not just from the one hand and in many ways, so when choosing keywords from multiple angles.Website optimization is a very important factor in the "content", the contents of the comprehensive and extensibility determines your this page ranking level.Or in the computer, for example, if a user to buy a computer, he not only focus on the computer brand, at the same time must also pay close attention to its price, service life, warranty, where cheaper, cost-effective, and compare with the class have what advantage, application scope and so on under the influence of various factors to determine the purchase.So in this purchase situations we want to do as much as possible in terms of content, can solve a user needs a station don't let users to trouble again.This page is not but the user need, the same search engine would like very much, because you are compared to other pages better solve the user's needs, so as to give the user a good experience.

To do data analysis

What users think it's not possible for us to know, but can be judged through the analysis of the data.Good data analysis optimization work is very important for us, because the data can reflect user needs.More common data basis There are three main aspects, first, the correlation of the search engine search or the drop-down menu, we need to integrate these keywords unified analysis comparison.Suggested by different keywords to make statistical work, and really is valuable information.Second, baidu index is also a very good platform for the data analysis, baidu index to provide us with a lot of valuable information, because baidu index itself is a big data analytics platforms.Third, through the website statistics tool for data analysis, as the site of face to face with data, we can very good judge site operation, find the shortage and improvement.At the same time, provides the improved user experience a lot of data to support.If one page of the bounce rate is too high, so there must be something wrong with the page, need further supplement and extension was studied for the page.

Whether to meet the demand of the user to do competitor analysis

Part we have to find the weakness of the competitors, the competitors site weak links must be good at study, find each other can't meet the demand of users, thus gradually to carry on the consummation to their own web site, so that our ranking will be higher than competitors.

User experience is quite a complex world, we need to continue to study and to deepen, the real SEO is to forget the SEO, and from the user perspective, keep in mind the user requirements, improve the user experience to SEO it bigger and stronger.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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