Friday, April 10, 2015

People - fun = pig + work

I'm sorry, I caught a cold, today to the first.

Have a cup of coffee to have a rest first .


 Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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A complete SEO plan should include what kind of content

As a SEOER should have formulated a complete set of SEO plan ability, if is a friend of operating a large site, might be in the program will have a profound understanding and knowledge.SEO is a core idea to fill in the whole process of SEO (analysis, policy, personnel allocation) and so on are included.

Is often a good SEO solutions, we are need to spend a certain amount of time and effort to plan, to go through a lot of data collection and analysis, to get accurate information.So to introduce simple: complete SEO package should include what kind of content

A good location, and keywords

Keyword choice is mainly divided into the target keywords and long tail keywords, keyword choice we will entirely with the user is given priority to, whatever we are doing SEO or PPC promotion, all need to know what the user in the search, if you don't know what the user is to use keywords in the search, so you can't handle well the layout of the key words and will these keywords is displayed on the front of the search results.Keyword analysis is the most important step before SEO work, if you didn't do it before the comprehensive keyword analysis, it will not really know what the user in the search, of course, we do an industry website is certainly know part of the right keywords, but also don't know how to not go analysis is likely to have lost a lot of opportunities.

Second, the analysis of competitors

Competitor analysis mainly includes the following aspects:

The basic data: website age, the number, the collection rate, snapshot freshness.
Station optimization: the design of the TITLE, description, emphasizes text, writing section titles (H1, H2), URL processing, link depth, the use of the Nofollow, catalog page and content page optimization.
External data: the quantity and quality outside the chain, total station outside the chain, home page outside the chain, brand awareness.

We will through the aspects of content to establish the data model, record every detail, written into the scheme.

Third, site situation

About your website present situation analysis and diagnosis, and the above mentioned competitor analysis is the same, using the same method to find the problems on your own website and recorded in detail.

Four, the goal of SEO

Regardless of do anything, we need to set a goal, SEO also is same, we need to do before you determine a goal, this goal can be a long-term, strategic, also can be in the short term, but both short and long term, our goal must be under the premise of can be achieved, don't set a cannot accomplish.Then the target decomposition to a specific monthly, weekly, daily goals.

Five, the website traffic forecast

For site to achieve traffic forecast, but it can also cross into the target to determine, but I always feel separately to write more clearly.Main keywords to achieve predicted by the keyword search index, the row of position and current location click rate to calculate.Of course, these data is only a rough estimation, but also by some external factors, such as vertical search content, PPC marketing results, peak season and off-season, and so on some factors.

six,Analysis of  target user groups

Mainly determine the site's target audience, of course, have to do is belong to which category, the different nature of the site required for the target user is different, such as some sites just to flow, and then used to sell advertising, so his web site that is diverse, the user community is also very diverse, no matter what people just come in site;For enterprises, the target users of a website is the target customer, hoping to turn every visiting the user as a client;And e-commerce sites, for example, its purpose is to sell goods online, so his target is to have the desire to buy, and be able to order online.Of course there are many other ways to determine the target user, later have the opportunity to I'll use special article to explain in detail. 

Seven, risk and cost

Whether do what project, is need to cost, and also has certain risk, SEO also is such.SEO mainly includes direct cost, time cost and the cost of manpower cost these three points;Then the risk is divided into three, such as cost overruns, time delay, search algorithm.


Eight, SEO strategy execution

Could you care about most is the step, but I want to tell you that whether this step or steps in front of, is very important, all need to do.SEO execution including site optimization, such as the design of the layout, the TITLE and META keywords, links, architecture and so on;And then the content and copy editor, to optimize the user experience;Followed by the construction of external links.

Nine, preliminary forecast effect

For an SEO project, since we through a series of data analysis, of course you are in this SEO plan, to carry out a effect forecast, how long does it take to see the effect, after preliminary implementation effect, we're going to get some kind of data.

Ten, data monitoring and statistical analysis

In addition to prepare the above a few SEO work, there is a important step, that is the monitoring results and statistical data analysis.Effect of monitoring can let us understand clearly to SEO work return on investment, this time what are in need of improvement, etc.Statistical data analysis, including flow statistics system and server logs, through the analysis of these data, also can learn the whole SEO plan benefits, which included what keywords customer conversion rate, conversion rate is high, the new keyword selection and so on.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.


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Do SEO also should use reverse thinking

Believe everybody to reverse thinking is not all strange word!!!!Reverse thinking also called questioning mind, it is the common seems to have as a thing or idea, in turn, think of a way of thinking.Dare to "think of the opposite", to the opposite direction, the mind from the problems of opposite to explore in depth, establish new ideas, and create a new image.When everyone is working towards a fixed direction of thinking, and you are alone in the opposite direction to think, this way of thinking is called reverse thinking.People are used to along the positive direction of the development of things to think about problems and seek solutions.In fact, for some problems, some special problems, especially from conclusion pushed back, reverse thinking, from solving back to the known conditions, the past think may make things simple.

Since you know what is the reverse thinking, to talk about that today why do SEO also should use reverse thinking.

Normally SEO operation process, it is to make the website home page to achieve the effect of keywords ranking, and then use the home page of the website columns page, and the inside pages to the weight.Highest weight of a web site home page, this we have to admit that, whereas the weight of the site will not be a good distribution.If common sense, in a web site overall weight did not get promoted, impossible to get an ideal of rankings, including website home page with columns, content pages.

If we are using reverse thinking to do SEO, we are operating in reverse.First let the website pages can reach the conditions of rank, usually we content page, is the layout of the long tail keywords, competition is relatively small, but had to admit that is the long tail keywords targeted stronger, although the search volume is not large, if can realize conversion rate is very considerable.Inside pages achieved rank conditions, basic home page ranking principle is the same, besides itself content we will have an advantage, but also appropriate to the inside pages we also import some outside the chain, can be a url can also be inside pages long tail keyword anchor text links.We have a lot to do long tail keywords ranking, can also be appropriate to the site of the columns page layout of the key words, the import part of the outer chain, then through the inside pages of support chain, basic can achieve rankings.

Why this way to operate, to talk about the feasibility:

1, search engines for new sites have a assessment period, if we get a lot to do outside the chain is easy to cause SEO fraud, if we imported into the web site of the inside pages outside the chain, greatly reduces the homepage is K (or right).

2, the inside pages often keyword competition is better, if we do home page SEO operating mode, realize the ranking is not a problem, and traffic is accurate, may solve the problem of the new stations without conversion.

3, website, if the inside pages, column page overall weight improved at the same time, so the home page to target keywords ranking is easier to do?

Mentioned here is that SEO thinking, of course, specific how to operate, this had to go to a conception, recently so I'm going to have to test operation, and hope to get meaning, and then the operation experience to share with you friends.


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How to do the website structure optimization

I saw a lot of friends established sites, will be blind to do SEO, for just the pursuit of increasing traffic, improve site keywords in the search engine rankings.But a lot of friends is just a little knowledge on SEO, even just look at some simple information began operating their own websites.So it is easy to make web site optimization.This website optimization excessive is easy to cause the search engine to different degrees of punishment (site is down right or K).Despite this SEO failure probability is very small, can cause the search engine directly kill website, delete the data of what, in general is characterized by power, lower keywords ranking, etc., but more or less impact on the confidence of the novice to learn SEO friends.The failure of the white hat SEO operation is generally also can remedy.The reason for this is usually caused by the following:

A, many people know that the study of SEO URL in two ways, search engine gives higher weights.

For example: www.xxx.com/xxx.html www.xxx.com/xxx/ 2. 1. we often see in some of the web site or a site in file storage format is essentially one of the two urls.Many webmasters watch thought it would be better to improve the site in the search engine rankings.Also, because the idea, let most of the web site administrator to make is this mistake.Website file storage structure into a format, to improve overall ranking should say she is a very small effect.To improve site rankings, by a high quality website, rather than the website structure optimization can be affected.Unified site structure, to the search engine is an obvious sense for SEO.If in this case, the web site there are other internal optimization problem of excessive, can easily attract the search engine's punishment.Because the search engine optimization (seo) a website optimization excessive punishment, not just by an excessive optimization.Website file storage structure for SEO, it is quite important.But in order to improve the website of Google ranking, we need to do is not only the total station to save all the files in a unified style, I this person doesn't seem that this is desirable.We should build a balanced site structure, but I did not need too deep, directory generally 2-3 level.Structure of a sentence to summarize is for website, avoid site SEO too obvious, balanced site structure should be built.In addition also need to pay attention to is the standardization of the URL.

2, each site is commonly use some CMS application to system as a web site, if in the CMS template to write a complex and long a string of keywords, and all may be the article page title is a big pile of keyword lists.Every webmaster friends knows the title is very important, just learn SEO a lot of friends, so on the page title to write a long and boring a string keywords, in an attempt to make a website ranking keywords can get.1, 2 pages appear problem, not the cause of excessive optimization problem.If all of the following article page, write a lot of unrelated keywords, it is easy to cause excessive optimization problem.

Three optimization, internal link of good, can let the search engines faster collected within our website new page, and through the internal links of optimizing deployment site structure can also make PR better transfer between pages.Internal links can also is the key of the search engine optimization (seo)!Generally appear in the case of internal links to optimize excessive is article page keyword links grossly excessive.CMS application online, there are key link function.For example, you can add add a keyword to: SEO, the URL is: http://www.XXXXXX.com/.If you add an article on its website about SEO, all SEO articles within this three letters will be converted into links.In this way, it is very easy to cause the problem of excessive.The best way is only to articles in the first website optimization keywords convert links, and the other is not to do Richard.

The website structure optimization is also one of SEO do good or bad performance, many SEOER analysis websites will refer to this factor.


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Static, dynamic, pseudo static URL structure which is more conducive to SEO

Static, dynamic, pseudo static URL structure which is more conducive to SEO -- from Your Logo

If you have to know about SEO's friends should be more clear, common URL form are static, dynamic and pseudo static.If it is strict classification, a kind of pseudo static and dynamic, just form of static URL structure.

Basic we system of SEO on a web site for operation, to analyze the URL of a web site, if the URL inside with more complex dynamic form of symbolic parameter, generally we are pseudo static.To do this, is in order to improve the collection of web sites, because before has always had such a statement, the analysis of the search engine for web site identification ability is limited, if the parameter is too complicated is difficult to crawl.The handling of the URL, that is, SEO very necessary step operation.Recommended reading: how to design from the Angle of SEO, website URL?

First of all, let's look at the static, dynamic, what are the strengths and weaknesses of the pseudo static these three URL structure.

1, the static page

Advantages: compared with the other two pages, fastest.Not only is the fastest loading, but do not need to extract data from a database, fast at the same time, also won't have pressure on the server.


Disadvantages: because the data is stored in HTML, and therefore cause the file is very big.And the most serious problem is that all changes to the source code must be changed, but not to change a place, all static page is automatically changed.If there is more data is a large site, it will take up a lot of server space, each time adding content will survive the new HTML page.If it is not professional maintenance more troublesome.

SEO: static pages for search engines is very friendly, friendly, as for why there may be many personal adsense is not clear, we directly inside the advantages, will be able to find the thing like search engines, search engine's favorite is fast, site speed, show that your web server is very good, although the speed of ascension is very weak, perhaps only a few seconds, Howe or less speed, but may be this is a little bit of time, let the search engine is more like you.

2, dynamic pages

Advantages: space usage is very small, generally tens of thousands of data sites that use dynamic page, perhaps only a few M file size, while using less static page 10 M, more than dozens of M.Because the data is from database calls, so if you want to change some values, change the database directly, so all of the dynamic pages, are automatically updated.This benefits compared with the static page is much bigger.

Weakness: the user access speed is slow, why will slower access dynamic pages.This problem we must speak of from the access mechanism of dynamic pages, actually we server with an explanation of the engine, when the user access, this explanation engine will translate dynamic pages for a static page, so you can see in the browser source code.The source is explain the source engine after translation.Except slower access to the dynamic page data from a database called inside, if visitors are very much, the pressure of the database will be very big, but now dynamic program is used for caching technology.But overall, dynamic pages for server pressure is bigger.At the same time dynamic pages of website to server generally high to compare a few taller, the more people who visit at the same time also can cause the server, the greater the pressure.

SEO: a lot of personal web and enterprise web is very look down on dynamic pages, search engine will not included dynamic page web site, it is very wrong, maybe others dynamic page website static pages included more than you.Premise condition is, of course, a dynamic URL is best not to bring too much complex parameters, such as symbols, etc.Search engine for dynamic pages included way is the same, no discrimination, and the difference between the largest place, is actually above the speed difference, this difference is very weak, I also talked about just now, and most large websites are to use static page, this is because a less stressful to the server.

 3, pseudo static

Advantages: everyone knows that a static page is of great benefit in the face of SEO, and static pages in the face of the server load is small, but the shortcoming of static pages cannot be updated at any time.For the advantages of pseudo static, this is not good, pseudo phase than in terms of dynamic web pages, and did not mention above speed improvement, in comparison, because it is a static page that is "false", is actually a dynamic page, also need to be translated to a static page.Biggest advantage is to make your own web search engine as a static page to deal with.

Disadvantages: from the name above will be able to see out faults, "pseudo static" is actually "static" false, search engines will put him as a static page, it is only through experience through logic to analyze, does not necessarily accurate.May search engine directly to he considered a dynamic page, we do so much effort, in fact what also did not return.

SEO: the advantage is that the dynamic pages, such as www.hongtaoseo.com/?* 123. Asp or www.hongtaoseo.com /?Converting * 123. PHP, www.hongtaoseo.com/123.html, but on the surface of such a transformation, for search engines are not good, who also dare not speak it.But we are not sure, don't think he does not exist.Pseudo static effect on SEO is the same as the true static, accessed will lead to increase the load on the server, but it can real-time dynamic update really party.As long as the problem of load control is reasonable, using pseudo static outweigh is static, so in many BBS program, CMS content management is using the technology of pseudo static.

Let us easy to summarize:
1, using pure static, and pseudo static no essential difference between for SEO
2, use pure static performance is likely to lead to the hard disk damage and will affect the BBS
3, using pseudo static will occupy a certain amount of CPU share, extensive use of will cause the CPU overload
4, most important, we want to static for SEO
5, static web site development costs are high, for small and medium-sized enterprises consider the cost.

So:

1, using pure static method can directly ruled out, because no matter how to generate, the hard disk is very hurt.
2, since the pure pseudo static effect, we can choose the pseudo static.In
3, but pseudo static heavy use of CPU overload.
4, so we just don't use a lot of.
5, since static just to SEO, we only need the pseudo static to SEO went, don't need to users.
6, so we just used in the special offer SEO climb Archiver pseudo static.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.


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Website URL which forms the weight will be higher (Personal view For reference only)

Is no stranger to site weight!

Here, of course, the importance of the weight and not on the whole site URL, SEO also is the weight of these urls get good rankings by keyword in the search engine.

Stand a URL has long have short, simple complex, some regular, some irregular, so these directories, such as the secondary domain name they are how to distribute?What kind of website URL which forms the weight will be higher?Come here, and we simply discuss the together:

1, with the WWW subdomain weighted the highest

Such as: www.hongtaoseo.com is higher than bbs.hongtaoseo.com weight, with the WWW subdomain is most conforms to the user's search habits, so the weight basic equivalent to the main domain name.

2, the secondary domain name weights relatively higher ranking than directory

Such as: bbs.hongtaoseo.com and www.hongtaoseo.com/bbs, if the same to do SEO, in the same way, the secondary domain URL relative to SEO to have certain advantages, that is to say the weight of the secondary domain name will be relatively higher.

3, directory is higher than a static page weight

Such as: www.hongtaoseo.com/experience/ is higher than www.hongtaoseo.com/experience/1564.html weight, if we layout key words, try not to take some big competition keywords in the content page layout, because the content page weight co., LTD.

4, static URL is higher than weights dynamic urls

Such as: www.hongtaoseo.com/index.html than www.hongtaoseo.com/index.php?% 123 high weight.

5, directories, the deeper the greater the impact on rankings

Such as: www.hongtaoseo.com/experience/ is higher than www.hongtaoseo.com/seo/experience/ weight, that is why we recommend why URL structure as far as possible don't be too deep.

The above are some learning experience, hope to have some help to you.Often when we in the design or refactoring website, URL processing is also quite important step, of course also can decide our late SEO effect.


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The relevance of SEO often said is to point to?

If everyone is in the place such as SEO blog, SEO BBS to see SEO related articles, both in the article I will occasionally see XXX correlation.The relevance of SEO often said is to point to?

If you want to do SEO, of course, inseparable from the web site correlation optimization.Correlation of SEO, is refers to when a user searches for a keyword, the search engine will first from a large number of sites in the database search and search terms to display the most relevant web site.As for a correlation between the higher, the website to the top.Search engines determine the correlation of website and the search term, will be based on a variety of factors, and then gives a comprehensive score.

The following to analyze the correlation between main reflected in which aspects:


1, title, description, keywords tag

In a web page, the more depend on the content of the more important.And came to a web site search engine, what is in the first reads the title tag information, etc.And the label is also such as the title of a web page content summary, so this is the most important place in the search engines to determine correlation.The Title is the most important of all the factors, which affect the SEO ranking one.In the title of the web is generally distributed into 3-5 core keywords, if necessary through the long tail keywords to repeat it again.Web site is semantic coherence of the title of the best short sentences or phrases, must not be repeated stack keywords, this is very bad for the user experience, but also for search engines to suspected SEO cheating.Semantic coherence of a paragraph should be in the Description, is composed of a few sentences, his content should be a summary of the contents of the page.As far as possible in the description into the long tail word associated with core keywords, this helps increase the keyword density, can also be integrated into more users search term.Due to the title and description information will appear in the search results page, so this is also the user willing to click on the basis of access to the site.Therefore, when we write the title and description information, first of all, should consider the user experience, is actually the principle of search engines.Keywords tags in today has been greatly weakened, the action of many websites has not been written just skip.If we piled up too many keywords in the keywords tag, but also have side effects, it is good to write several core keyword Suggestions.

2, web site navigation

The top of the site navigation bar in general, no matter for the user, or is a very important part of the search engine, often assign weights is also very high.So we can put some more competitive keywords is layout in the column, column, of course, the layout of the keywords should also with the site as a whole has a certain correlation.

3, the content of the site

Before always have "content is king", but want to and the content of the site is also very important part of it.A website in addition to the need to have good design style, also has a high quality of the content of the foil, our website will be more popular among the search engine.So content when we are looking for as far as possible to be consistent with the theme of the site, if we are a website is associated with SEO, so we send a lot of current news, that can think and does not match at all!

4, related links

Key link that is anchor text, people often say that is very important for SEO, second only to the title tag.Keyword links are divided into internal links and external links, both for the keywords ranking has a significant effect.Internal links is directly the same sites page keyword links, external links is other website links to our web site keywords.It is often said that the link is a kind of external links, links, of course, the correlation of also has a certain relationship with their own site keywords ranking, otherwise there will be no so many links commissioner, every day to find related links!

The Internet resource is Shared by the link, so the search engine is a very important link of text and links.Internal links are often through the navigation text, bread crumbs navigation links and keywords in the content page.Outside the department links usually through links, blogs and BBS on outer chain.External links the site must be and is content related to our site, outside the chain to achieve a better effect.

Search engine on the ranking of computing page keyword relevance, relevance is a very important part of the ranking process, is also a lot of search engine optimization (seo) researchers are interested in one of the topics, this article from five aspects and talk fine correlation calculation of search engine.When a user searches for a keyword, the search engine needs a variety of processing to return the user want, usually first tackle the search term, then file distribution, then, to determine the initial subset after identified a certain range of initial subset, is the calculation of correlation with the page, it's very big impact on rankings.Today and everyone from the five aspects to summarize the main factor affecting the correlation, also welcome to correct me.

1, the position of the word, and form: the location of the keywords in the page different weight is not the same, the search engine will take the position of the keywords in the page and format are recorded in the index in the library.Generally considered the more important the position of the title tag, boldface, H tag, etc.If the keyword appears in the important position or take important format, so will give a higher weight, so the site optimization, to pay attention to the location and mode of the keyword appears.The weight of these details need to accumulate over a long period, the website is also in a little increase slowly.

2, keywords are commonly used: common keywords to search ranking the contribution rate of less than very with keywords.Some of the most commonly used to stop word, such as "ah", "" contribution to the ranking smaller even to zero.Key words in the search engine to search string is not alike, to varying degrees of different degrees of weighted word, commonly used word weighting is low, not commonly used weighted high, to not pay more attention to commonly used words.Such as we search the word we rent A car, for the weight of car rental is A little higher, if there are two pages A and B, A rental car appear in the title in the H tag, B car rental is only appeared in the plain text, then gives A correlation of the web page is higher.

3, the relationship between links: in addition to a number of factors, on the page itself before the page link relations are an important aspect of relevance.Link anchor text in the importance of the most important.If a page has the more keyword for the anchor text of inbound links, the greater the page relevance.Search engine personnel must pay attention to the use of anchor text when optimization, external anchor text, anchor text and interior are equally important, but not all at the same time department with the same key words, to achieve the naturalness.

4, word frequency and density: in theory, a page of keywords on behalf of the correlation is stronger, the more that the web is related to the search term, but the reality is not so, judge the correlation of web search engine will not only look at the key word frequency and density, and also of many other factors, also many webmasters will be conscious of the unconscious accumulation keywords, vulnerable to fall right, so now the search engine for the frequency and the extent of the density value of the keyword appears more and more low.

5, the distance between the words: search engine to search string segmentation, if the word segmentation after can complete matching appear, is the most relevant to the search term.Consecutive complete appear to give the correlation of above respectively.For example, if we search "high-tech", A web page A complete match word "higher science", and web page B had "higher" and "science" two words, not together, then the search engine to A web page relevance is definitely higher than B.Website before, so, do research and analysis the key word is very meaningful, can play a role from the various aspects of website, is not only reflected in the number of users' search, will also reflect on the accumulation of weight.

Respectively from commonly used and very use, frequency and density, the distance between the position and form, the word, the relationship between links do summarized in five aspects.Read this article hopes to let the webmaster for correlation calculation have a further understanding of search engine.In practice, the search engine may be more complicated, here are just gave a summary from the basic principle, understand these for our website can play a guiding role.Hope I can help to the large home!!


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Outside the natural chain construction (Personal view For reference only)

When we were doing the site outside the chain will face the same problem, when accessing some relevant blogs or web portal, we in their message board or review system to produce a link back to our website, will find that these sites almost 100% have "nofollow" label.

- whether worth to comment/link, the link will be nofollow tag?

- is there a no set blog nofollow tags?How can we find them?

- if left in these places we didn't work, the link address so why do it?

What is a nofollow tags?
Nofollow tag format (HTML code) as follows:
< a href = "http://www.tiantianyj.com" REL = "nofollow" > text links < / a >

file0001
Nofollow tags, to indicate that baidu, Google (and other) spiders don't follow the link to the address.Therefore, from our SEO point of view, this blog or comment system have no value.The only virtue is the link of audience is likely to click on the link, but most beginners SEO can tell an effective outside the chain and chain nofollowed differences between (because the code is hidden in the back end).

Because many of the abuse of black hat SEO blog comments section, lead to almost all of the blog is now nofollow tags.So, we returned to the first question, if we leave some advice or comments, and left our website links, will not get any SEO benefit.

However, we will find that their blog page or other links on the site without nofollow tags.

So, don't just leave a comment in the comments of our web site links, but please contact the blogger or blog administrator, tell him that you are interested to put his link to your site on your blog/website.

Here are some tips, of course, how to get the best result is to see your efforts:

- check the blog PR (pagerank).Less than PR3 site usually is not worth the effort.

- in your first contact, it shows that you are willing to pay a fee when necessary.Most bloggers are willing to do so, and most people will obey your agreement with him.

- observation on the home page link.On the home page links have web link is much more value from within

- you can spend 1 to 2 months time to try.

- your website link on their blog, the longer will be more links from baidu or Google.

- this part is based on your monthly wages are acceptable.

- to the blog administrator the correct URL and link anchor text links.

- you need to regularly monitor and contact.

In spite of this, our ultimate purpose is to visit the blog and leave a message to visit our website, this is not a benefit from the search engines, but our website to get more traffic from here/users, of course, if we compare the content of the good, also is likely to lead to other natural outside the chain.

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Thursday, April 9, 2015

SEO practice: the long tail word ranking strategy first to know (original only)

Long tail key word is the most can bring traffic to the site, a lot of times we are in the target word drive the long tail word, thought it would be cost savings.From this point of view, I also agree.However, is not to say that completes the target main keywords we can drive up the long tail word, it also need our strategy layout.To target the main keywords and flow long tail word go hand in hand is the most ideal result ranking optimization.SEO practice to analysis the case today, is to tell you how to do flow long tail word ranking strategy.

Traffic in traditional impression long tail word rankings, mainly in the target main keywords ranking after stability, thus to drive.Do long tail word optimization ranking is important on a "quantity", namely the number of long tail words.If you want to do huge amounts of Just long tail word optimization ranking, in the main keywords ranking after the upper target, be a part of the page changes, and so are bound to affect the main keyword ranking, sometimes it will disappear let originally ranks well site No, that thed loss outweights the gain.So how to do?

Home page site keywords ranking early we are doing is going to have a long-term point of view, does not give up for the benefit of the extension effect.This is mainly embodied in many sites in order to be able to in a short period of rapid ascension site main key word ranking, only to the user experience and make an issue of, will all focus on the main keywords, without any special arrangement for future traffic to prepare long tail word rankings.It the result of site is the main keyword ranking is good, but not with other promotion to vocabulary and even extended vocabulary of main keywords ranking is a bleak.

At the beginning of the web site location, it should be for web traffic and long tail word ranking optimization, that is, when we on the analysis of many competitors website, found that a lot of no use, can improve the user experience of project section.They seem to influence the speed of website optimization, but put in the long run, this is for the long tail word ranking the seeds.To optimize the long tail word placed in this section project, will not affect the current target keywords ranking, but because in early here, so don't worry because section to mobilize and the ranking good keyword appears big floating.

At the same time, we also know that the home page to place the words cannot too much, because will points and weights of the home page, so there is not enough weight to consolidate the keywords ranking.It was like before we talk about the use of project to do.So whether can solve the problem of the long tail word rankings?Is clearly impossible.

For keywords ranking both main keywords and long tail word, the first step to do is keyword positioning, also is the choice of words for keywords.Long tail word is huge, so when the choice depends on our home page word choice layout of main keywords.Key words we should choose those words should be chosen, flow medium, competition degree generally does not belong to industry shocks is closely related to web page subject keywords at the same time.Below we take "eight arrises haitang" as an example for analysis.

First of all we see is arranged at the top is baidu product, it shows that the majority of the industry does not meet user needs.First name is baidu encyclopedia, also means that the user retrieval time mainly on eight arrises haitang itself, and the second is pictures, also said user needs strong images.So when we were in the layout can be emphatically from the two aspects.

First, named "eight arrises haitang" in the title, the details of details, from the biological characteristics of itself to the biological habits are described one by one, similar to haitang individually meticulous for varieties, to the caption.

Second, meet the demand of user image.Enterprise site pictures is to show more in the product, then we will put it in the first screen pages, pay attention to users' query demand of images, and images on the different types of Chinese flowering crabapple pictures to download articles, so that users when browsing images can meet the demand of identification.

Third, we can see in the search structure, there are only two site home page ranking, it is good for us, because the competition is less.And we are on the layout arrangement is given priority to with pictures, not only in the content page eight arrises haitang habits online browsing also provides information to download better meet user needs, can quick rankings.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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Seo is studying? (Personal view For reference only)

Begin to contact the Internet in 2011, began to contact SEO, yet it also has three years, for SEO, the language of I always feel is not words but meanings, in my eyes, SEO is always a said not clear thing, but seems we are still trying to learn SEO optimization, only heart to understand.

And someone said, here am I the suspense, SEO is very difficult to do, others say SEO optimization is something that actually, nothing difficult, I'm here to pack B, is really not you think so, look at the following points, you will feel website has nothing to do with SEO.

Station optimization: station label, standard code, pseudo static, etc., seems to be the basic has nothing to do with SEOER, have a bit of a standardized enterprise will hire a professional programmer to do this, and SEO look good.

Content optimization: normally, content optimization should be given to edit, first you go to a new company, you know is better than the old employees, the second is that you write no professional editor of good, so the content of basic has nothing to do with the SEOER optimization.

External promotion: if I take salary by more than 5000 pictures a SEOER to professional BBS hair outside the chain, I might as well ask three sewing worker to help directly to send outside the chain, or directly to pay 500 outsource company for a month.

SEOER in all what to do, no, they are in a small company with the manager's mind, doing odd jobs, more than three work is the basic work, the second repair a computer, a printer, then why have so many continue to learn, because they also need to evolve, they are learning?

Learning attitude

This year New Year's day in China, a large amount of baidu K about. Cn and. Cc domain, too many people on the Internet Posting says this is discrimination. Cn domain names, but baidu clarify explained the situation, the server data exceptions, on January 8, have friends find me, ask me anything about K station, I saw the site snapshot, found its website in full replacement program changes these days.

From the above things, you can see, New Year's day K stand belong to abnormal data, but not sure the SEOER because mentality good, unbeknownst to the comprehensive revision, and replace the CMS program, resulting in a large number of data loss, by baidu K station.

Second on a blog, I think the most important thing I learned is the mentality, the mentality of water from the start to do a blog, to adhere to the tip of the day now state of mind to do blog, from the mind, to do blog I matured a lot, I think.

Learning technology

Absolutely not learn SEO techniques, standing in the program, network marketing, operations, and other point of view of SEO, SEO optimization is no technology technology, important technology is the application from I don't even know what's the meaning of "open source" to make a blog of success, and you can pick up some relatively small orders, even to the traditional enterprise, I don't need a programmer to cooperate, completely independent completed one site, optimization.

Most SEOER are walking up the process of learning SEO can be linked to program directly, the contact of the National People's Congress for a program, SEO, Internet marketing talents, and what people generally understand the program, so study up also is more convenient.

Learn operations (very important)

If it is not a technical control, the interest hobby is slanted that it doesn't matter, operations may be your best choice, if you are the boss, I believe that you see is not a ranking, but money, similarly, can want to mix better, only global control over the entire web site, rather than with a website to squeeze rankings, even if you work hard to squeeze ranking up, didn't run well, the same will lose a lot of users.

Often operation and marketing of precision, as is often the case, the network marketing work operations director will arrange directly to web site, so if you can stand in the perspective of an operation or marketing to consider SEO, it is always the best SEOER.

Conclusion: SEO is not a single ranking optimization, SEO in escalating, not eliminated by the society, so we must upgrade professional.


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SEO can produce what resources and accumulate for us (original only)

In some question-and-answer website, SEO is often people bring them here to discuss, such as SEO is a professional or an industry, SEO is really necessary to exist, where the end of SEO, etc., both the positive energy and negative energy, this kind of information are flying dust, even so, if found, we still will find that many of the charm of SEO, and we are in the process of doing SEO, also can give we accumulate all kinds of resources and contacts, had a great help for our future business.So, we are in the process of implementing SEO, can produce what resources?

1. Experience in SEO

Do a lot of different industries, station, seeing much flow change, the search term, included the proportion, included time, rankings, clickthrough rate, competitors data.You will come to the conclusion that a knowledge of web site SEO.To solve the following problems, the industry has a total of how many SEO traffic, how much I can get, what should I get, the ranking should be how to row, what I need to do is to obtain the ranking results, the page should be how to design, chain should be how to deploy, these elements come from, what is the value of the content, how much time is needed to make up, and so on.Such data and to extract experience from the data is very heart thing, after all, the search engine, the calculate method of closed and frequently changing.This experience is especially important in the process of our optimization, and this time, your SEO on the properties and added a new skill, data analyst.Of course, these are some very basic content.

2. All kinds of friends

As the saying goes, a person's strength is limited, the team's strength is infinite.Simple technology, some people will write front js, some people will design algorithm, some people will PHP, some people familiar with the database, with architects, ops, have natural language processing, Web security, hacker, flow of buying and selling, IDC room, have sell domain, CDN, has in the search engines work, in the competition over there.Are more or less related to SEO, if you can think of some way to get to know these people, you will find simple SEO actually is not at all what technology.And through communication with these friends, also can let you benefit a lot from it.Of course, the premise is that you need to let oneself become more powerful.

3. Pay attention to the user's behavior (very important)

People around you is how to use the Internet more observation, sum up and thinking, this is a gift.Actually gave everyone, but not everyone can catch.Grasp around the user's behavior is also a kind of sampling methods, by the user's behavior, we can better come to the conclusion that the needs of users, represented by SEO, it is also a form experience accumulated amount.

Above is some increment in SEO optimization process, if we are able to grasp these, at least on the way to work or business, more walk more far, hope to be able to bring you help.

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From the perspective of the user experience for SEO

Everyone's talking about seo become more and more difficult, competition is very severe, these words are often seo buddy.If still use the traditional seo optimization industry view, sure it is not good to do, because the same generalization were too severe.And search engine is not in continuous improvement of algorithms, which can provide users with better service.Only through hair outside the chain and do content is gone.Later, everyone said SEO do user experience, not the user experience of SEO is not effective.And user experience is a very abstract concept, but also contains the face is very big, let a lot of SEO do not know where to start.The author summarizes several study from the perspective of the user experience of SEO method, for everybody reference.

Understand the nature of the search engine

In China, "baidu once, you will know that this is" baidu's home page title.By this we know that baidu's mission is to provide users with the answer, for the user to solve the problem.Baidu search every time. If we cannot find the answer you want, then we will choose to give up, and other search engines.Both baidu and Google are in order to be able to provide users with better help, in order to gain more market share.Search engines calculate method, no matter how to adjust it a purpose or for the user, faster, more convenient to solve the problem.So, when we were doing the seo also should have the idea of better meet the needs of users.If a website is only mechanical update site and send outside the chain, how can a very good solution to solve the industry users demand, unable to solve the demand of direct experience that must be the worst.

Understand the user requirement

User requirements differ in thousands ways, each user demand starting point is not the same.But don't know to do a good user (user experience.So, what method can let us fully understand the nature of the user demand point?Don't hinder do assume that if a person wants to buy a computer, he is likely from the price factors but is also likely to think in terms of brand, and may consider from using category, so we when doing the optimization into account not just from the one hand and in many ways, so when choosing keywords from multiple angles.Website optimization is a very important factor in the "content", the contents of the comprehensive and extensibility determines your this page ranking level.Or in the computer, for example, if a user to buy a computer, he not only focus on the computer brand, at the same time must also pay close attention to its price, service life, warranty, where cheaper, cost-effective, and compare with the class have what advantage, application scope and so on under the influence of various factors to determine the purchase.So in this purchase situations we want to do as much as possible in terms of content, can solve a user needs a station don't let users to trouble again.This page is not but the user need, the same search engine would like very much, because you are compared to other pages better solve the user's needs, so as to give the user a good experience.

To do data analysis

What users think it's not possible for us to know, but can be judged through the analysis of the data.Good data analysis optimization work is very important for us, because the data can reflect user needs.More common data basis There are three main aspects, first, the correlation of the search engine search or the drop-down menu, we need to integrate these keywords unified analysis comparison.Suggested by different keywords to make statistical work, and really is valuable information.Second, baidu index is also a very good platform for the data analysis, baidu index to provide us with a lot of valuable information, because baidu index itself is a big data analytics platforms.Third, through the website statistics tool for data analysis, as the site of face to face with data, we can very good judge site operation, find the shortage and improvement.At the same time, provides the improved user experience a lot of data to support.If one page of the bounce rate is too high, so there must be something wrong with the page, need further supplement and extension was studied for the page.

Whether to meet the demand of the user to do competitor analysis

Part we have to find the weakness of the competitors, the competitors site weak links must be good at study, find each other can't meet the demand of users, thus gradually to carry on the consummation to their own web site, so that our ranking will be higher than competitors.

User experience is quite a complex world, we need to continue to study and to deepen, the real SEO is to forget the SEO, and from the user perspective, keep in mind the user requirements, improve the user experience to SEO it bigger and stronger.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.


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New sites included not easy analysis of the key factors (Personal view For reference only)

When we have a hard after a new website to get online, the biggest expectation is a web site can be included Google and other search engines quickly, so our website to have the chance to increase ranking, otherwise you will always in the bottomless pit, it is difficult to have a way, nature it is not easy to get high profits.

So what causes the new site, included not easy?Generally, Google's thirst for new sites or very large, if a new website design is relatively new, at the same time also has the very good content, and in general won't appear a lot of problems, but the depth of the contents of those sites is included was more difficult, to understand new stations, included the true reason for not easily, first of all, from the working principle of the analysis of the Google spider.

In general, and in search engines, website content, first of all, through a dedicated URL access program to traverse the network, and the program is called the spider, is known as the robot.The spider's appellation more add image, because the Internet itself is a spider's web of interconnected, and spiders can through the spider web crawling to various places, and the role of the spider program will have this traversal.

If your site can be a spider crawling, the more you will be likely to be included increased dramatically, in Google's search engine, Google spider often starting from their own products, such as Google websites related to space or wikipedia, etc and then traverse.Then there are some large portal through the Internet, such as netease, sina, and the end of the world, mop, etc., as a node traverse the entire Internet.If your site can be traversed to soon, explain your site weight is relatively high, exposure rate is high, you will be likely to be included.

Spider contents of main strategy has two, respectively breadth first and depth first.A breadth-first is to grab a all links of the page, and then find the next page, then grab all links to the page, this approach can obviously once grab more links, so from a faster speed.

While depth first from the website homepage, analysis of the home page of the next column page, and then analyze columns below project pages, on the analysis of the project the following pages, such as traverse through the way of step by step down, when after the completion of a deep links traversal lixia to the home page of The Times, so from the speed is relatively low, but can a more comprehensive understanding of the content of the website.

Understand the web spiders included way, we want to improve site included speed, you need to make web site can in a short period of time can be Google spiders, and grab, the more the collection will more quickly.We should as far as possible will be released links on Google's products, such as Google or Google space know, etc., or voluntarily submitted to Google, the last is to get the site outside the chain is released to the website of the high weight, so that your new website links was fetching can in the shortest possible time.

Because the search engine spiders traversal site is integrated by both depth and breadth, if your website content updates relatively frequent, and quality guaranteed you will get the favour of Google's spiders, the number to your website will increase, included the contents of the will as the grow in quantity, so every day regularly updated website content, at the same time to improve the quality of the content is very important.

To sum up, the website is Google included, not easily collected after want to rank more not easy, but as long as find the rhythm, in strict accordance with the principle of Google spider crawling, can enhance the site's ranking, and allows you to gain more profits.

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Several measures to improve the effect of SEO soft wen (original only)

The content of the website if you want to continue to grow, not high quality must be hard to succeed, and as a search engine with clear network under the background of the banner of garbage, if before and unscrupulous everywhere on the Internet to collect and pseudo original soft wen, the result can only be abandoned, find it difficult to get shown on the platform.But now for most of the website, basically, the main source of traffic from the search engines, so once the search engine, this road is cut off, the website want to get more traffic nature is very difficult.

So website optimization is an important content of the original content, and original content to build the core is to optimize soft, the soft type of this kind of material have some advertising effect, but also helps to improve the quality of the content, can play the role of article amphibious, now has become a major method of site optimization, so how to enhance the optimization of soft wen role?

First, the soft wen, this is the foundation of all optimized soft wen.No matter what kind of soft wen the end is for users to watch, of course, also want to the Google spider watch, if you are the optimization of coverage and website at the core of the soft wen of key words, there are huge differences in the current Google spider's cleverness will soon notice, to think you are soft in cheating, and will be your site to detention.Therefore wants to boost soft optimization results, the premise is to pay attention to the soft core content and website core keyword correlation, so as to guard against Google's abandonment behavior.

Second, the quality of the soft, it is the key to the effect.The so-called soft, its essence is to attract users, which might enhance the website brand, the role of customer loyalty.Imagine a piece of content is very rubbish, incoherent, read a line is not able to let the user know the content meaning soft, natural not quality, of course, more can not play the role of attracting users.Soft quality essence is to provide necessary assistance to the user, such ability can let users gain interest, thus improving customer loyalty.

But soft quality how to define?Google spiders and our brain, after all, has a certain difference, but now Google spider's wisdom can be measured through website bounce rate already a soft quality.Because if the soft quality is poor, so the user is in when open the soft wen will quickly leave this web page, the bounce rate of the contents of this page will get higher, so would be to determine Google has lower quality.

Third, the attention hot spot to enhance soft attraction.We write soft wen can not merely for the sake of soft soft, but the current hotspot and closely linked to the core of our web site content, such as you run a local website, then we will have the necessary combines social hot news to edit soft, at the same time, to be certain comments.It attracts the attention of other users, or even to criticize agent for your comment.It can further promote the interaction between the user, and the interaction is soft important way to attract users, is the core of improving user loyalty.

To sum up, optimize the soft article writing difficulty is not high, do not need to how good literary grace, also do not need superb ability to make up the story, just need to comb the relationship between the core keywords and content, pay attention to provide users with help, to attract users to participate in the discussion, can effectively improve the quality of optimization of soft wen, thus achieve the goal of ascension website optimization effect.


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What kind of website's most profitable in 2015 to do ? PART II (Personal view For reference only)

For example: some people like to search the terms of the types of products, to choose, but also some people in order to more conservative will search local products and local merchants!This can be used to completely.And how many local enterprises?The pressure of competition will naturally much smaller!

Six: rich people like to play something, high-end area

The world's wonders, even if you make a Noah's ark can someone buy, lest they encounter disaster in the world!Believe everyone focused on a lot?I want to say here is: the rich world don't care about money, they care more about life and enjoy!

There was once a customer ask me, what kind of website do make money, be sure to let me recommend a specific his situation and I recommend a: Tibetan mastiff, Tibetan mastiff to make money!But unfortunately he lasted less than three months will not do.Tibetan mastiff website does not explain why do make money here, interested students can study!Unlike private servers are at risk of blocked, more isn't as big as some city dating competition!

Do a simple summary about this: as long as it is useful, someone will buy, and the more the rich people are, the more likely they were to go to play with you, play with novel!Some things are popular brand, but also do not forget the special crowd!

Well, the above said that two point respectively, finally: what kind of website can easily earn some extra money?I am often asked these, finally determined to share!

Seventh, there is no such thing as love the child's parents! 

I said: children is good to earn money, believe it or not?As parents, even save some yourself, also want to do the best for your child!Mouth said that oneself do not love to eat, the last is to put the kids to eat!

To do such a website, do not need to how much you must have a ranking, keyword is really can say out your product, is useful for the baby!So someone will buy, the price high some people buy, someone want to low price!And of course, look at your promotion circle is some what kind of groups this is very important!


Eight, the niche product website more popular!

An inappropriate example: gay this year is more and more, if you can come to a product for them!Have you ever thought?Above is just an example, I want to say is how to make a few small the popular crowd?If you find such a starting point, it is an opportunity!

Another example: some of the products are divided into small products, while traffic wasn't high, but it's also very make money?All people are doing, in broken head something hard, may not be suitable for you now!Give yourself a point of view, from a, you will see more clearly!

Nine, don't be counterparts on site!!!

Not be peers, illustrates a problem: the industry is not competition website less is not make money!But I just want to say is: if you don't know what to do, hesitate to find some of these "key" to do!Of course according to their own situation.

A very simple example: if a product across the country have only a few companies are doing, then your website ranking has high chance!Don't say such a product, but anyone can make money, he is always so, pouring the strengths!When it comes to the final, and the leak point: A5 SEO diagnosis service marketing is such!As the first domestic SEO diagnosis service providers, we made it, what do you want to be dedicated to SEO, but doesn't have the talent website optimization scheme of private to establish perfect!

The last confession: the Internet is a big platform, a lot of things are full of temptation, but the money does not necessarily make money.The most like the other people also like!Understand is to understand, don't know just don't understand, I hope this article can help to some of today's still in the confusion of webmaster, and just the transformation of the Internet companies, sincerely hope that we are all little detours!Words here .

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What kind of website's most profitable in 2015 to do ? PART I (Personal view For reference only)

Now what kind of website do make money, what kind of website do some better, must have been a lot of stationmaster and corporate puzzle in the heart.Some sites have a ranking, but also won't be able to earn much money, in the end a empty busy.Also some sites competitiveness also not very big, but do it to make money, believe that many people have the least?Secretly pleased!

What kind of website is more the value of existence.Don't ask why I know, well, first of all to count: what kind of website the pit dad!

A: a small team and individual do not walk route information

Any entertainment, female, life, health, technology, competition, live, jokes, self-help, little game, even a lot of types of sites like QQ space, in a few years ago was indeed a fire.But in terms of the present stage: encourage, encourage with original this is baidu search engine for the inevitable trend of evolution of flood information are gradually out!Just such an environment, if you still unrepentant choose to do this, then the result does not need to do more to explain.Out of a large team in the outside, of course, have a strong editorial team nature is not a problem!After preheating, then have a look

2: B2B e-commerce platform website has to end

Whether you want don't want to admit it, or how many people come out to me KuangPen: "you is wrong, more profitable website."I do not deny that these sites do exist, and there is a certain space for development, but it is not suitable for large Numbers of people poured in, the platform is only suitable for part of the team continue to adhere to.A simple reason: the control of information, how many this type of website can do?Especially small team, the individual is not!Now a lot of B2B platform there is a problem: information released a large number of similar products, publish the same, industry relevance.



If you can solve this problem, I will say it again: how many classification of B2B platform, are you going to continue to be collected?There was once a customer online collection of millions of information, there was a thousands of classification but no information web site!I'm sorry, this site, we are unable to handle SEO diagnosis!Local tyrants exception ~ you can force of investment to hit from a list!

Three: the flash in the pan, but is full of temptation

When you do something at the same time, when you want to make money at the same time there are some things can not touch, otherwise the last just a flash in the pan, as once the rebate of be the rage network is the same!Of course, short term investment may not be not!

Believe that there are still many webmasters do, however, people often come to see me do SEO diagnosis, but how much space you grew up?Believe that many webmasters have sad!Actually it is easy to understand, if you always survive, will affect the interests of many people?What's more, there are a lot of fraud, theft behavior event!Do not seal off you, them?Are very popular, but can only be one offerMarketable products.And, of course, is for the vast majority of sites, and individual minority is really successful!Only in stressed: doesn't work now!

In addition, and after the group purchase, now buys down how many?And now P2P, all sorts of halo dispersed and fall at the same time!Conveniently, doing well, buck the trend line, look not clear direction, will only lose the lady fold soldier again!Why bother?

Said what type of website is not suitable for the further development of today, so let's see, what kind of enterprise, the site is more suitable for ranking!

Four: the traditional enterprises both opportunities and challenges to IT

Internet information openness, the speeding up of the logistics and the construction of security system, it became many enterprises reproduced online operating an opportunity!Maybe your enterprise, the offline operation is not in how well, but online would be a bright!

A, the opportunities in where?

Someone says: now have so fierce, what are you talk?I want to say is, no matter what time, is easy or difficult, someone would complain.But in common is that someone will always stand out of success.Opportunity lies in the features of your product will be more easy to spread on the Internet, the opportunity is your brand can be extended to a larger, opportunity is your customer base will be more big!He said that, whether can benefit, this is the need to meaning on its own will.

B, challenges in where?

How to wrap your products out?How to make your website rankings have more advantages, if you'd like to struggle?No one can casually think about, do a success.But not to be, so long means that the probability is 0.

Five: regional competitive pressure on small type site

Better be the tail, not for the oxtail!He doesn't want to be a general soldiers isn't a good soldier, don't want to get their products out of the boss is not a good boss!But sometimes certain products some sites do more!Do you think you can match those big companies?Some bid keyword page is full, you spell it?If the spell, then don't need to see this article!If can't spell it, you can move on!

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.

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Don't you go out, how do you know how big is the world of SEO? (original only)

Old people don't pay attention to SEO, don't pay attention to weight, don't do SEO optimization, don't do SEO optimization, I want to ask, how do you know SEOER all day long hair outside the chain and update the content?Not to know it is a bonzi killed all the SEOER.

Ok, may be some people don't believe that, in the article have been mentioned the topic, said SEO jobs most working what enterprises tend to rank, not focus on conversion and potential customers, I will feel very strange, which the boss will don't want to make money, find a SEOER do rankings, don't focus on the conversion and earn money?Now that can do the boss's position, it is absolutely not silly force, they will think that I spend $6000 salary for this people will be able to give me earn up to twelve thousand.If not, how can let him earn more money than in 1000, but the bottom line is 6000.And that by use of employees, no matter he is in chain but also in the update, in a nutshell no boss earn wage costs, it can be said to be no introduction of SEO this career.

Closer to talking, say the blogosphere, have so a group of people, claim to be SEO experts, in the blogosphere, and then write two relative professional SEO article published on the web portal, has been a lot of people gush, says what blogs have no weight, and no flow, what experts say, say what SEO theory.To this problem, I declare, first of all, I do believe that SEO blog is few wanted to rise, do SEO blog also rose not officer, nature also not rich.Does not want to take advantage of spare time to pick up a few money list make a smoke.Spare time, of course, also is not to put force on them, so about blog SEO weight, is not very in on, only in the blog to share some strength and foundation about SEO, let see people recognized his SEO techniques.We see after feel very basic, nothing technical content, so disorderly spray, first write basic reason is that the technical content of the writing you can't read, and write basic because people are reluctant to share the good things to you.At last you said somebody else's blog because no weight, no flow, others didn't pay attention to blog, and may others very cow force, but not in blogs.I know such a guy, he made several movie station, SEO effect is very good, earning hundreds of thousands, and finally make a SEO blog to write the mood often by spray, name only.

Finally say a bad atmosphere in circles recently, actually this kind of phenomenon also is circles exist for a long time, that is, in the block, SEO education or training institutions make what professional, finally send students such as graduation certificate, and even say what SEO techniques after a few level certificate, once I received this recruitment, when the boss wants me to hire him, he took out a certificate of training institutions, and I said, he is so-and-so interconnection between company training institutions out of the students, a diploma and SEO grade card and other relevant certificates, I will only be 1, these things you don't want to introduce, 10 yuan I can do.There is also a fool are in YY, micro letter, QQ chat, whether in a group of fool, fool is your accomplishments, but did not give the actual method, but their performance is with a virtual data.Then brought a group of people follow failure, finally get to the first batch of money away likewise.

Actually this kind of situation more online, online basic method about the party, tell you what software can do today, you need to do what, tell you how to promote the QQ tomorrow, tell me about what kind of software point forward the phenomenon such as praise, I am very puzzled, this value in the group could be under 10 yuan or more than half an hour on the platform said, also really have the courage and strength.

Encountered this kind of situation will also be able to be cheat, I can only say that you have not seen the world of SEO, I have been to many offline SEO party, a party may say is a wise man, remember to a failure of the party, the party in power basic is advertising, when the third party came to power to share, who had left half, I began to walk, it was there behind their party, I don't know, my mother, only a total of more than 30 individual party, only three people share, men left in general, the three people share a total time in less than an hour.So, fool fool in offline and online is not the same, offline fool people go right now, there is no people, and online, you left he continued to be a fool.

Of course, there are successful, please come to fool some people, such as the last heard liu put your heart into it (user data) were used at present big data course, the truth is the fool you into his circle of VIP, but he is honest in skill, on his own account letter, I see is printed in some thick books at that time, in addition, if you are in any industry, he can be found in a few short minutes in tens of thousands of to you.This is his skill, he said in his share to some other big data use and train of thought, I think it's very dry.And this kind of course, in the online is touched.

Conclusion: likely to discuss further, but SEO optimization is definitely need to go out and see, even you will never find you need on the Internet.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.


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Google change frequently algorithm, SEO optimization of personnel should be how to do? (Personal view For reference only)

Google optimization has been a hot spot in the optimization of personnel in the process of website optimization, can say to do a good job of the optimization, then bring the flow of site itself is quite ideal.Also it is for this reason, let a lot of optimization of personnel has decisively choose baidu as their ultimate goal.At the same time, we also want to see the present baidu optimization work also faces many problems, especially the Google algorithm for the adjustment of the escalating condition, how to make their own website more in line with the requirements and standards become a headache for many webmasters.So in the face of such situation, webmaster friends should be how to improvise?

First, optimizing concrete analysis before Google to the requirement of web pages.

Is your argument, we do optimization goal is to please Google's "heart".Now that Google is chosen as the measure of our work standards, so works for Google search, we also must do know, that can do that in the process of optimization optimization target, improve efficiency.Second in addition to understand the principle of search engines work, we need to focus on Google's adsense platform and related optimal latest requirements.Adsense platform, after all, is to optimize personnel be an indicator of Google optimization, we have to stand in an official attitude look up their own optimization work, such as before the other algorithm, Mars, Google white paper, to read these things, because now that optimization of Google, you don't see how the somebody else requirements also optimize the site.No rules no fangyuan, only know a complete set of operation principle, control strategy, we can get what you want to bear fruit, or like a headless fly around and do nothing.

Second, to be a truly understand the user's webmaster.

Do optimization so long time, you should understand in Google's algorithm mechanism, what is the most important.Yes, that is, the user.In the Google algorithm principle, I personally think that as long as the good user experience, hold this optimization key, then your website will not hurt from time to time because of the adjustment of the Google algorithm.This time there may be some webmaster friends will ask, since Google importance to the role of the user, but did not specify in its standard exactly what to do, so how do we in the process of our operation to perform?Google actually not to specify operating steps is easy to understand, after all, so many web sites, it also said don't understand.But there is a our own need to understand that, that's what we're going to stand in the Angle of the industry itself to analyze our users, to really understand the needs of users, and to perfect the details of these needs through the website.For example, a lot of study abroad website rigid q&a will be because the user's needs and choose to set up the corresponding q&a columns, but more education site is information class is given priority to, so set up too many q&a section in the site is not appropriate.And this is only an example, the purpose is to inform everyone in the actual operation process, we always stand in the user's perspective what they really need, like what.Like some pop-up ads or put an end to the good behavior.

Third, oneself will also continue to focus on the latest trends of the industry.

Actually in the process of operation, we will find that although some web site there are a lot of valuable content, but as time goes on, the practicability of the content may be greatly reduced, so this time we will be constantly inject fresh things in to the site.A tea web site, for example, about the price of tea varieties is more attention, so we will update related product price information.After all it is more concerned about the details of the user, and it's just that we're in accordance with the industry to adjust the dynamic website operation on a story, after all, every industry has a different user pays close attention to the rigid demand fluctuation change, to dig into these details, through the website, a high quality website often one or two details to do outstanding than others, will be broken cocoon into a butterfly, to obtain the ideal weight.And is often neglected.

Fourthly, to constantly adjust their own optimization idea

Optimization is a relatively long process, we should firmly ourselves in the process of operation, determined its own operating philosophy.But I'd like to suggest you, not blindly insist, we can't a road to black, all the according to the old, the same idea to optimize the site, the algorithm in the adjustment, the user is also growing, old optimization means not cheating, but for the optimization effect is negligible.Therefore, in the real operation process, how to pay attention to how to optimize the other webmasters website, look at what circles attention now everyone in all, two sides look at problems, think about your current operation method, continuous learning in the adjustment, changing in learning, constantly collect their optimization idea.And by constantly improve optimization strategy and details, let site lasting Google endorsed, make weight always maintain your web site in an ideal state.

Now Google algorithm to adjust frequency is increased, thus eliminated the site is also one after another, but as the old saying said well, change from among them, as long as we do the above points, I think we will increase their own websites to or is likely to be an ideal state.


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2015 grassroots webmaster, please take interest on the road (original only)

Well there is a saying: the choice is greater than the effort, but often many webmaster don't know how to choose, they are more follow suit.See what others do well, and he will follow to do.

Learn from the outstanding person, unworthy goal, success can be replicated, but copy is the thinking, ideas, rather than the project.If copied completely to the project, as a result, only a waste of their time and energy, not letter, no blog experience.

Five years, I entered the webmaster circles, then don't know what to do, see a lot of people do taobao promotion medicine reducing weight, so I also went to, the results met a lot of problems in the actual operation process, it is too much competition, name it is difficult to go up.Second, I don't have any interest to reducing weight, because I don't need to lose weight, every day to write a two articles are annoying enough.And in adhere to give up after just three months without income.

But if we suppose, if I was a girl, 160 height, 70 kg weight, fat enough.This time I want to do a station to lose weight, the possibility of my success is bigger, the answer is yes.Because I need to lose weight, I like to lose weight at this time, so in terms of content, I am willing to spend time looking for the high quality of method reducing weight, and I will also share their real experience to lose weight.Such sites have value, true enough.And even in the case of no income, I also can stick to it, not for income, only oneself can lose weight successfully, will adhere to the website source.Sometime in the day I success reducing weight, my website is in the world to lose weight A minor celebrity.

This is the theme of today to say: please webmasters do stand, bring your own interest.

Some sites you may have good ranking in a short time by special means and have income, but now I look back at those individuals operating for several years is still a long long standing, is most interested in.Consider, if is master of himself can't interested in something, how can you do website?

"The pursuit of excellence, success will inadvertently catch up with you".The pursuit of excellence, is the one thing really, really well, constantly breakthrough yourself to be.But before the pursuit of excellence, are you sure you want to choose their own industry first, if you don't like their own industry, and how to do the best?

Single things repeat, you are an expert, repeat things do attentively, you are the winner.But if you this this "Jane" is not interested, how do you insist on to repeat and do it carefully.

Some webmasters will say, money can also let us to keep working on it.Yes, some webmasters strength, good luck.Some operations are not interested in industry, can make money at the beginning, while the income will continue down to stimulate him.However, 99% of the webmaster, especially novice webmasters not such good fortune, they face a lot of twists and turns on the successful road, walk a lot of detours, and without income, even a bit under the condition of no future, only the interest can walk through with him before the dawn, the darkest hour.

So, dear master, my friends, I know most of you do web site is to make money, in choosing a website business, project, be sure to ask yourself, with no income, no ranking, traffic is very small, oneself also can stick to it.Industry, it is best to choose their own like you look at the success of the game the explanation, the beginning is because I like to play games, like sharing games, so do the game.Never heard of anyone see game explanation to make money, then ran to play the game when the game commentary.

In 2015, don't blindly go on.Temporarily stop and think about your real interest, and then with the interest on the road, then you will find that the original struggle on the road is so beautiful.

Or that sentence.Outside the chain is king.Content is king.Absolutely original content.Is our stable survival.Speak so much today.The research subjects other next time.


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Website optimization original writing also need to make great efforts one time -- Your Logo

The website optimization everyone know the importance of the original content, this is self-evident, but most of the time we didn't pay attention to high quality original articles on how to write, we should improve their original content through the details of writing water Flat, know the importance of not only, a lot of times, especially newcomers need is writing method guidance, so, today I will build their own train of thought and you look at the original content.

First, the first step is to copy original article writing.This copy is a doorway, of course, is not a simple copy and paste, I the most common approach is to find some related books, or products of PDF, idle to no matter be to practice typing speed and training their writing thought consciousness, such as looking for some scrap paper or directly in the TXT practicing, insist on such copy every week.Recopy process in fact is the process of imitation, after a long time of practice, you can discard this way and form their own writing thinking, pay attention to copy the words just practice rather than directly to your site, but through practice writing inspiration, eventually write their original works.

Second, the writing is a kind of creative observation and thinking is the foundation.Especially enterprise kind words, if you only through product features and product functionality, so you thinking of writing will be greatly affected innings limit, so that eventually become a madrassa reflected, and the expansion and ascension at this time we are thinking of writing is very important, such as product is for users to help?Standing on the user's point of view, product users encountered in the use process is the problem?Before writing constantly thinking and observe their entity users purchase intentions and needs, so as to broaden their writing inspiration, a source of inspiration comes from his usual accumulation, observation and thinking, accumulation and thinking once you find the process of writing ideas, the state of writing, inspiration for our creation will provide a steady stream of nutrients, can let us thinking of writing more fluent and clear

Third, each article must highlight the theme.Such as I am today writing direction is original article writing methods, the moabitess, if I am here and talking about site optimization, ranking technique, methods of making web site outside the chain, etc.Although is also the category of seo, but the user would be confused about, because of a problem, only through the different aspects of focus and detail, can be more thorough popular feeling, others can feel after reading your AD industry's sincere, if I think of what you write what, have no fixed, the theme of the article is not deep, not get customer recognition, it is only through a different argument, is always closely related to the writing of the article topic, can let oneself think d depth, can be introduced to illustrate the core point you want to know.


Fourth, to carefully analyze their backstage users search keywords.Writing not only to please the users, clinch a deal is also a problem we must think, then, to meet user requirements, as well as improve site turn, I believe that this article is a common favorite article, the author here of a tip is often analysis website backstage users search keywords, users search for the words of affirmation is to find and help text chapter, if we can say rattan touch melon, did not have it both ways, this technique may be many webmasters also in use, but you really play acme!Really careful analysis users search for these keywords the motivation and purpose?Writing must first analysis, the analysis is completed, according to the above ideas, the author can be writing the writing, based on the analysis of the above, your article must be targeted.

Well, in the end, the author sum up, the above three points is the author himself in the long run to, on the basis of summarizing and analyzing original writing if you don't pay attention to the writing skills, sensitive sometimes really confused, change the idea and way, seeing much, summary, found a pair of eyes and good at thinking mind, plus you industrious hands, a far less article on autopilot


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